There was an increase of 11 percent during the first six months of 2018 when looking at the e-commerce growth of the Nordic countries. They now have made online purchases worth 10 billion euros, of which more than 40 percent comes from the Swedish consumer (4.12 billion euros). It is followed by Denmark (2.49 billion euros), Norway (2.24 billion euros), and finally Finland (1.22 billion euros). This can be seen in the PostNord e-commerce report. The report also shows that six out of ten people, meaning 12 million consumers, in this region shop online on a monthly base.
The four markets have to deal with some cross-border shopping elements. Usually, cross-border consumers in the Nordic region shop abroad from China, the United Kingdom and Germany. Only on Norway, the consumers tend to prefer to buy cross-border from the American market. This may have something to do with the fact that eBay is very popular among Norwegian consumers. In Denmark, the United Kingdom is the favorite cross-border shopping destination, while the Swedes prefer Germany. When looking at a cross-border level in the Nordic region only, Sweden is for foreign consumers the most interesting market to shop cross-border. Especially the Finnish consumers are keen on shopping from Swedish shops