According to the latest data from CNMCData, e-commerce turnover in Spain increased by 13.7% year-on-year to €21,793 million in the first quarter of 2024. 

The sectors of activity with the highest revenues were travel agencies and tour operators, with 10.3 % of total turnover; air transport, with 6.6 %; and clothing, in third place, with 6.3 %.

In the first quarter of 2024, more than 412 million transactions were recorded, up 13.7%. Gaming and betting led the ranking in sales and purchases (7.2%). In terms of geographic segmentation, 41.7 % of revenues went to Spain. The remaining 58.3 % corresponded to purchases made abroad from Spain. 

The net foreign balance (the difference between what is bought from abroad to Spain and from Spain abroad) showed a deficit of 9,974 million euros.

Export and import for Spanish e-commerce

By number of transactions, 35.0 % of purchases and sales were to Spain and 65.0 % to foreign countries. The turnover of transactions originating in Spain and directed abroad amounted to 12,707 million euros, 17.6 % more than in the previous year's first quarter. 

94.0 % of purchases from Spain to foreign countries were made in stores located in the European Union. The branch of activity with the highest volume of business from Spain to foreign countries was clothing (9.5 %).

Sales from abroad to Spain amounted to 2,733 million euros, 9.2 % more than in the previous year's first quarter. 61.4 % of purchases from abroad came from the European Union. Likewise, the areas of activity related to the tourism sector (which includes travel agencies, air transport, land transport, car rental, and hotels) accounted for 62.1 % of purchases from abroad with Spain.

E-commerce revenues in Spain rose by 8.2 % year-on-year to 6,354 million euros. Fuels (8.1 %), travel agencies and tour operators (7.7 %), and public administration, taxes, and social security (7.3 %) led the turnover in Spain.

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E-commerce turnover in Spain has increased in the third quarter of 2022 by 28.8% year-on-year to reach 18,933 million euros, according to the latest e-commerce data available on the CNMCData portal. This figure is again the highest reached by eCommerce in the country, beating the last record, 18,190 million euros obtained in the previous quarter.

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The sectors of activity with the highest revenues were travel agencies and tour operators, with 10.5% of total turnover; hotels, with 6.1%; and air transport, in third place, with 5.7%.

If we look at the number of transactions, more than 333 million were recorded in the third quarter of 2022, up 17.1%. Gaming and betting led the ranking by sales and purchases (7.6%).

In terms of geographic segmentation, 46.8% of revenues in the third quarter of 2022 were destined for Spain. The remaining 53.2% corresponded to purchases originating in Spain and made abroad.

The net foreign balance (the difference between what is bought from abroad to Spain and from Spain to abroad) shows a deficit of 7,407 million euros.

By the number of transactions, 38.2% of sales and purchases are destined for Spain and 61.8% abroad.

The turnover of transactions originating in Spain and directed abroad amounted to 10,063 million euros, 23.6% more than in the third quarter of the previous year. 92.6% of purchases from Spain to foreign countries were made in stores located in the European Union.

E-commerce turnover in Spain by activity 

The branches of activity with the highest volume of business from Spain to foreign countries are clothing (8.0%), services auxiliary to financial intermediation (7.1%), and hotels (6.8%).

Sales from abroad to Spain amounted to a turnover of 2,657 million euros, 61.0% more than in the third quarter of the previous year. The European Union accounted for 60.3% of purchases from abroad.

Likewise, the areas of activity related to the tourism sector (which includes travel agencies, air transport, land transport, car rental, and hotels) accounted for 63.4% of purchases from abroad with Spain.

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The research by Ecommerce Europe indicates that the United Kingdom (€178 billion), France (€93,2 billion) and Germany (€93 billion) dominate the European market, accounting for over two-thirds of the total European e-commerce turnover. Looking at popular websites, it is not surprising to see that Amazon and eBay are dominating the market. The research, however, shows that Alibaba Group is slowly moving in from the Eastern countries.

European Cross-border shopping 
Looking at cross-border e-commerce, Macedonia and Portugal are the countries where cross-border online purchases take place most (both 85 percent), followed by Luxembourg (79 percent), Switzerland (64 percent) and Iceland (63 percent). The fastest grower in the cross-border market is Slovenia (6 percent), followed by Luxembourg, the Netherlands, Germany, and Finland (5 percent) last year. In total, 38 percent of all online shoppers in Europe did a cross-border order in 2017.

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