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~ RevolutionRace ~

Th ese two are relatively close markets, similar to yours team of professionals. Th ese days, we are working with thirty
in many ways. Was it more diffi cult getting to know people on our brand, each of them in their fi eld of expertise. It
other markets? majorly benefi ts tackling issues. Now, we ship all of our orders
from a 3PL warehouse in Sweden and are opening local return
It is said that the German market is generally known as a dif- hubs to speed up returns. Our diverse social channels are all cov-
fi cult one. Consumers are protected by a lot of rights and brands ered by our in-house customer service in native English, Finnish,
and retailers have to be careful to be compliant with all laws and French, German and Swedish. Th is local approach is the best
regulations. Nonetheless, the German market is very interesting. way to serve our cross-border customers.
It is a mature market which off ers huge business opportunities. In
our third year, we decided to take a leap of faith and started in the A reward for developing the brand was the Facebook
German market. Preparing an expansion and aiming for growth Success Story Award in 2016. It must have been an
in whichever market you want to enter is the key to doing it. Th e acknowledgement of how you use social media as an ac-
German market is currently the largest one we are part of. celerator for success?
Indeed. We are the fi rst outdoor brand in all of Europe that was
Were there any typical cross-border challenges that you built on social media. Getting this acknowledgement was great,
faced? as social media like Instagram and Facebook have been crucial
In an online company, there are many challenges to face. I believe for our success. RevolutionRace was born on Facebook before
we have seen a lot of them but will still face a lot too. Having a anyone heard about us. In fi ve years, we have developed ourselves
business is all about problem solving. We solve them every day to a well-known brand in all of Northern Europe. Th ese days, we
and we try to solve them fast; that is the way to learn and grow. have expanded our channels to communicate with our audience.
We experienced problems in all departments, such as having to Social media channels, though, will always remain important to
cancel the production of new designs as our production factory us, as infl uencers can achieve so much and the online potential is
did not follow our designs. Another example is that we still have extremely big. We aim to become the obvious choice for outdoor
no ERP system. In terms of service, we experienced a challenging fanatics all around the globe! Social media is one of the best
Black Friday week. Th e amount of orders was three times as high ways to show people who we are and to share the outdoors with
as we calculated. Our logistics partner was working through the them. If people like us, it is one of the great ways to make them
chaos for weeks. Th ese are things we need to improve on. feel part of the brand. We really see the brand as theirs too, not
just ours. Th at’s our way to grow. ••
Experiencing problems is very valuable, as we believe it is the
best way to learn. Growing so quickly increased the need of a

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