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~ Ranpak ~

Sustainable packing and shipping Omoda is working hard on sustainable processes. A
To optimise the unpacking experience, Omoda has been workgroup within the company is working on ideas the
deep-diving into its packing process. It started to collaborate company can realise. ‘Whether that is a solar panel roof
with e3neo, a Ranpak company. ‘They have created the or eliminating the packing slip in our online orders,’ says
packing solution we were looking for,’ says Baan. ‘Every Baan. ‘A very interesting pilot we are working on is one with
year, we are sending many packages through all countries we reusable packaging. In our checkout, customers are offered
sell. Unfortunately, not all shoeboxes carry the same sized durable shipping for a deposit of €4.95. When they choose
shoe. Due to these inconsistencies, we were shipping a lot this method, their order will be delivered in a sustainable
of air, up to 50%. This resulted in three main problems. Our box which, upon unpacking, can be folded into the size of
transporters shipped trucks filled with a lot of air, our last- an envelope. The customer then has two options. If he or she
mile service provider dealt with the same problem and you wants to return the product, he or she can do so with this box.
are wasting materials you should not necessarily send. If he or she wants to keep the order, the box can be folded to
the size of a letter that fits in the mailbox and sent back to us,
As sustainability is becoming a hotter issue amongst both free of charge, and gets his deposit returned. Up to now, the
retailers and customers, it is something Omoda has been pilot shows that people like to use this way of delivery and
focusing on as well. ‘We have been calculating how much air these boxes can be reused at least up to 50 times.’
we shipped and, with e3neo, we found a solution to reduce
it. With the help of their packing machines, we can decide A peek into the future
which box best fits an order, offering the best length to width With these kinds of developments and the steady growth
ratio. The second machine cuts our boxes to the correct of Omoda, we are wondering where the company will be in
height, eliminating air in this dimension. Consequently, we a few years. Omoda has already evolved. From a regionally
were able to reduce the amount of air by 46%. In terms of known brand in the Netherlands, to a nationally and, in later
trucks, this spared us 25% per truck. That’s a big boost in years, international known company. Baan states: ‘We want
extra useable space. Our last mile carrier was pleased with to continue to do what we excel at, our core business: shoes.
this solution as well. On top of this, we could speed up our In light of this, we recently designed and created four own
packaging processes while our staff is able to focus more on brands, with which we aim to inspire our customers and
the quality of the shipments and faster processing of returns,’ better fit their needs. At the same time, there are numerous
tells Baan, adding ‘it even improved the orders we still pack growth opportunities within the Netherlands and beyond,
by hand, as we get better suggestions for boxes to use for both online and offline.’ ••
these kinds of orders.’

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