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A CUP OF COFFEE WITH…

Ray Bak, Director of Sales for UK, the Netherlands and Belgium at

Ingenico ePayments

We like to have inspiring discussions about cross-border e-commerce over a nice cup
of coffee (or tea). In this issue we talk about the payment market. Ray Bak is primarily
responsible for engaging with merchants in the UK, the Netherlands and Belgium
in order to understand their needs and ultimately ensure that Ingenico ePayments

provides the service and solutions that meet the customers’ unique requirements.
His targets are: to eliminate complexities for sellers, to help sellers
make purchasing quick, easy and secure for their customers,
while offering a range of payment methods fitted to
their needs.

SUBJECTS’ RIGHTS:

A GOOD RISK MANAGEMENT SYSTEM SHOULD OPTIMISE

PAYMENT ACCEPTANCE, MAXIMISE SALES CONVERSION

AND HELP TO DRIVE FUTURE CONSUMER LOYALTY.

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