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~ eShopWorld ~

L.K.BENNETT:

EXPANDING

A BRITISH

LUXURY

BRAND

Text: Nico Hoeijmans // Photos: L.K.Bennett

In London, you can find the head office of British luxury brand L.K.Bennett. Its collections

are comprised of women’s clothing, shoes and accessories, all designed in the UK. The brand
focuses on luxury materials and expert craftsmanship to create its covetable pieces. We met
with Graham Broomfield, Digital Director at L.K.Bennett, who told us all about the brand
and its international expansion.

unique experience “This attention to detail runs from the products we design
L.K.Bennett focuses on creating unique designs through to the service in our stores and experience online. We
A and an unrivalled shopping experience for all of its are always striving to offer our customers the very best.”
customers.
Becoming a global Leader
Broomfield: “Not only are our products designed in-house, E-commerce is an important part of L.K.Bennett’s business.
we always search for the best-quality fabrics as well. Think However, it is much more than just having a website run-
heritage fabrics like Italian tweed, British wool and pure silk. ning and being available online. Broomfield explains: “Here
All of our shoes are made in Italy and Spain and we focus on at L.K.Bennett, we have one vision; ‘to be a global leader
special design details - from the collar on a dress to the shape that inspires modern, confident women through luxurious
of a shirt sleeve – as well as using vintage archive and hand- British design’. We work to this vision every day, across all
painted prints.” of our channels and throughout our entire company. For

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