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~ Newegg WorldFirst ~

LOCALISING THE

CROSS-BORDER MARKET:

HOW TO

DEAL WITH

INTERNATIONAL

PAYMENTS

Text: Nico Hoeijmans // Photo: iStock

Selling cross-border is a challenge. How do you gain trust with local cross-border
consumers? What do they prefer and how do you create that necessary relationship based on
trust to create recurring customers? Newegg, a leading global marketplace for everything
tech-related, is active in 80+ countries. It has more than 38 million online customers, coming

from all kinds of international destinations. Sellers on the platform have access to several
tools, ranging from marketing to fulfilment to customer service that can help set up your
international business. A marketplace is a relatively easy route for expanding one’s business,
making it possible for sellers to test their products in new markets.

t is important to think about how marketplaces One of these service providers is WorldFirst, an interna-
make it easy to start in a new market. Plat- tional payment platform that specialises in providing global
Iforms like Newegg have created a service that is money transfer solutions to online sellers. It enables them to
optimised for a local market, as you would do if you expand into new markets, collect and convert funds either
decided to expand, yourself. An important aspect of directly or via marketplaces, and send them nearly anywhere
this service is payments, which can be a tricky part around the world. WorldFirst supports sellers on the New-
of doing business. It is known that cross-border con- egg marketplaces to process their international payments.
sumers often prefer to pay with their local payment
methods and more importantly, in their local cur- The world of marketplaces
rency. It is fortunate to know that there are service We can clearly see marketplaces being dominant in a lot of
providers who can help you conquer this challenge. markets. It has been evident for some time now that resell

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