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~ ShopCtrl ~

many ways. For one, it is bigger than the other two countries strength of the ShopCtrl system for us is that our complete
combined. Logistically, that is a challenge for us. There are order process is integrated in the customer service module.
many more competitors in the This way, we have insights in the
German market too. It is an in- complete processes of one order
rently focusing on other projects,’ “PEOPLE ARE USED TO and have all customer communica-
teresting market, but we are cur-
tion linked to it. The system has
THE PERKS AND SPEED municate to the customer about
explains Van Meer. made it much easier for us to com-
Those projects concern the more possible changes. For example,
customer-centric approach that OF ZALANDO AND LOTS when an order takes longer to be
the Head of Operations and completed than expected, we are
OF PEOPLE NO LONGER
Projects highlighted earlier. ‘Our able to communicate this with the
organisation is changing a lot. We customer. Due to the complexity
are used to working with a lot of of our products, that happens more
partners. However, we are trying SEE THE DIFFERENCE often than with standard products,
to be in the lead much more, which is why it is a very helpful
BETWEEN BUYING
in order to make the customer function.’
centralised more in our processes
than ever before. As mentioned, For Azalp, as Van Meer has said
that has to do with keeping up CLOTHES ONLINE OR A multiple times, it is all about
with consumer demands.’ keeping it simple. ‘The ShopCtrl
LOG CABIN” system helps us realise that. We
Working with a new system have insights into our processes,
Over the years, Azalp has been customer service, fulfilment, stock
working with a self-build system and more. We are exploring new
to manage its stock and order processes. Last year, the ways to use the system with the ShopCtrl team. With these
online merchant switched to ShopCtrl. Van Meer: ‘Our tools at our disposal, we can improve our business even
old system was too laborious, so we needed a solution. The more,’ Van Meer concludes. ••

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