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Bossing the basics | Writing 101
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How I learned to do words good
Bossing the basics | Writing 101
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Bossing the basics | Writing 101Bossing the basics | Writing 101
Bossing the basics | Writing 101
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How I learned to do words good
Poor product data Bossing the basics | Writing 101 Find out more
How I learned to do words goodHow I learned to do words good
How I learned to do words good
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impacts purchasing How I learned to do words good
~ Lorna Leaver ~
Poor product data
In 2018, a historic threshold was crossed impacts purchasing
Poor product data Poor product data
shopping, the need for accurate product COLUMN
Poor product data
– some 51% of UK consumers now prefer
Poor product data
In 2018, a historic threshold was crossed
to shop online rather than in conventional
impacts purchasing
impacts purchasing
impacts purchasing
– some 51% of UK consumers now prefer
impacts purchasing
bricks and mortar stores. With a move
to shop online rather than in conventional
from boots-in-the-aisles to internet-based
bricks and mortar stores. With a move
In 2018, a historic threshold was crossed In 2018, a historic threshold was crossed
In 2018, a historic threshold was crossed
In 2018, a historic threshold was crossed
– some 51% of UK consumers now prefer – some 51% of UK consumers now prefer
shopping, the need for accurate product
– some 51% of UK consumers now prefer
– some 51% of UK consumers now prefer
information – the only way that consumers from boots-in-the-aisles to internet-based
information – the only way that consumers
to shop online rather than in conventional
to shop online rather than in conventional to shop online rather than in conventional
to shop online rather than in conventional
can identify their desired purchases online can identify their desired purchases online
bricks and mortar stores. With a move
TO FIND OUT MORE ABOUT PRODUCTDNA AND HOW IT IS
bricks and mortar stores. With a move bricks and mortar stores. With a move
bricks and mortar stores. With a move
– is a decisive factor when buying on the net. – is a decisive factor when buying on the net.
from boots-in-the-aisles to internet-based
from boots-in-the-aisles to internet-based from boots-in-the-aisles to internet-based
TRANSFORMING DATA IN THE RETAIL INDUSTRY VISIT:
from boots-in-the-aisles to internet-based
shopping, the need for accurate product
And there’s a lot of information
shopping, the need for accurate product shopping, the need for accurate product
GS1UK.ORG/PRODUCTDNA
shopping, the need for accurate product
And there’s a lot of information information – the only way that consumers
that supports it…
can identify their desired purchases online
information – the only way that consumers information – the only way that consumers
information – the only way that consumers
that supports it… – is a decisive factor when buying on the net.
can identify their desired purchases online can identify their desired purchases online
can identify their desired purchases online
– is a decisive factor when buying on the net.– is a decisive factor when buying on the net.
– is a decisive factor when buying on the net.
In the world of e-commerce, we all keep hearing about how ‘data is the new oil’, so we need to make sure we are
And there’s a lot of information
that supports it…
all treating data, in particular product data, as the liquid gold that it is.
And there’s a lot of information And there’s a lot of information
And there’s a lot of information It’s all about the data
that supports it…that supports it…
that supports it…
It’s all about the data Poor product data impacts purchasing
s part of the launch of our industry-driven service,
productDNA, we carried out some research on In 2018, a historic threshold was crossed - some 51% of UK
It’s all about the data
Aincorrect data and how this impacts consumers and consumers now prefer to shop online rather than in conven-
retailers. We found that incorrect data can have a dramatic tional bricks and mortar stores. With a move from boots-in-
impact on sales and brand reputation. the-aisles to internet-based shopping, the need for accurate
It’s all about the data
It’s all about the data
It’s all about the data
product information - the only way that consumers can
Improving industry-wide product data is too big a problem to solve identify their desired purchases online - is a decisive factor
alone. We have to work collaboratively to develop a common ap- when buying on the net.
proach that works for all.
of adults aged
of adults would And there’s a lot of information that supports it...
of adults said
consider going to it was important 55 and over said
a competitor for to view product being able to see
gifts, if product information before all the information
of adults said
of adults aged
of adults would information was buying gifts online about a product was
missing on a
of adults would consider going to it was important 55 and over said important when making
of adults aged
of adults said
retailer’s website
a competitor for
being able to see
to view product
Source: online YouGov survey
consider going to it was important information before all the information a purchase decision
55 and over said
gifts, if product
a competitor for to view product buying gifts onlin Source: online YouGov survey
being able to see about a product was e
information was
Source: online YouGov survey
gifts, if product information before all the information important when making
missing on a
retailer’s website
information was buying gifts online Source: online YouGov survey a purchase decision
about a product was
of adults aged 55 and over
of adults would consider
of adults said it was
of adults would of adults would
of adults said of adults said
of adults aged of adults aged
of adults said
of adults would
of adults aged
missing on a going to a competitor for important when making said being able to see all the
important to view product
consider going to consider going to
it was important it was important
55 and over said 55 and over said
Source: online YouGov survey
it was important
consider going to
retailer’s website Source: online YouGov survey a purchase decision Source: online YouGov survey 55 and over said
information about a product
information before buying
gifts, if product information
to view product to view product
being able to see being able to see
a competitor for a competitor for
to view product
a competitor for
being able to see
was important when making
gifts online
was missing on a retailer’s ...but too much data is overwhelming
all the information all the information
information before information before
gifts, if product gifts, if product
information before
website
a purchase decision
Source: online YouGov survey gifts, if product Source: online YouGov survey all the information
about a product was about a product was
buying gifts onlinebuying gifts online
information was information was
information was buying gifts online about a product was
source: online YouGov survey
important when making important when making
missing on a missing on a
missing on a important when making
...but too much data is overwhelming
a purchase decision
retailer’s websiteretailer’s website
a purchase decision
retailer’s website Source: online YouGov survey a purchase decision
Source: online YouGov surveySource: online YouGov survey
Its all in the data but too much data is overwhelming and
Source: online YouGov surveySource: online YouGov survey
Source: online YouGov surveySource: online YouGov survey
Source: online YouGov survey the wrong information can be costly
Source: online YouGov survey
...but too much data is overwhelming like technology and apps to automatically
filter information for them to manage
42% of adults said they would send a gift back and
information overload Source: KPMG, 2017
expect a refund if they received the wrong gift due to
incorrect product information.
like technology and apps to automatically
filter information for them to manage
...but too much data is overwhelming ...but too much data is overwhelming
45% of adults would complain to the retailer if they
...but too much data is overwhelming
information overload Source: KPMG, 2017
received an incorrect gift due to the wrong online
product information.
...and the wrong information can be costly
like technology and apps to automatically As well as gifts, consumable products have more
like technology and apps to automatically filter informa- recently come under the spotlight, with the need
filter information for them to manage
tion for them to manage information overload for accurate and consistent product data becoming
...and the wrong information can be costly
information overload Source: KPMG, 2017
source: KPMG, 2017 increasingly important for consumers.
RECEIPT
like technology and apps to automatically like technology and apps to automatically
like technology and apps to automatically
filter information for them to manage filter information for them to manage
filter information for them to manage
RECEIPT
information overload
information overload Source: KPMG, 2017Source: KPMG, 2017
information overload Source: KPMG, 2017
26
...and the wrong information can be costly would complain to the retailer
said they would send a gift back
and expect a refund if they if they received an incorrect
received the wrong gift due to gift due to wrong online
incorrect product information product information
said they would send a gift back would complain to the retailer
...and the wrong information can be costly ...and the wrong information can be costly
...and the wrong information can be costly
if they received an incorrect
and expect a refund if they Source: online YouGov survey Source: online YouGov survey
RECEIPT received the wrong gift due to gift due to wrong online
incorrect product information product information
Source: online YouGov survey Source: online YouGov survey
As well as gifts, consumable products have more recently come under the spotlight,
with the need for accurate and consistent product data becoming increasingly
RECEIPT
RECEIPT
RECEIPT important for consumers.
The grocery retail sector, alongside GS1 UK, have responded to consumers’ need for
As well as gifts, consumable products have more recently come under the spotlight,
trusted data by co-developing a new product data-sharing platform, productDNA,
with the need for accurate and consistent product data becoming increasingly
that uses a universal language for everyone in retail.
important for consumers.
said they would send a gift back would complain to the retailer
if they received an incorrect
and expect a refund if they The grocery retail sector, alongside GS1 UK, have responded to consumers’ need for
trusted data by co-developing a new product data-sharing platform, productDNA,
received the wrong gift due to that uses a universal language for everyone in retail.
gift due to wrong online
incorrect product information product information
To find out more about productDNA productDNA - Poor product data impacts purchasing
would complain to the retailer would complain to the retailer
said they would send a gift back said they would send a gift back
said they would send a gift back would complain to the retailer
and how it is transforming the
Source: online YouGov survey Source: online YouGov survey 1. online YouGov survey
and expect a refund if they and expect a refund if they
if they received an incorrect if they received an incorrect
retail industry visit
and expect a refund if they if they received an incorrect
2. KPMG, 2017
received the wrong gift due to received the wrong gift due to
gift due to wrong online gift due to wrong online
received the wrong gift due to gift due to wrong online
3. Empathy Broker, 2018
gs1uk.org/productDNA
To find out more about productDNA productDNA - Poor product data impacts purchasing
product informationproduct information
incorrect product informationincorrect product information
incorrect product information
and how it is transforming the 1. online YouGov survey product information
retail industry visit 2. KPMG, 2017
Source: online YouGov surveySource: online YouGov survey
Source: online YouGov surveySource: online YouGov survey
Source: online YouGov survey
As well as gifts, consumable products have more recently come under the spotlight, Source: online YouGov survey
3. Empathy Broker, 2018
gs1uk.org/productDNA
with the need for accurate and consistent product data becoming increasingly
important for consumers.
The grocery retail sector, alongside GS1 UK, have responded to consumers’ need for
As well as gifts, consumable products have more recently come under the spotlight, As well as gifts, consumable products have more recently come under the spotlight,
As well as gifts, consumable products have more recently come under the spotlight,
trusted data by co-developing a new product data-sharing platform, productDNA,
with the need for accurate and consistent product data becoming increasinglywith the need for accurate and consistent product data becoming increasingly
that uses a universal language for everyone in retail.
with the need for accurate and consistent product data becoming increasingly
important for consumers. important for consumers.
important for consumers.
The grocery retail sector, alongside GS1 UK, have responded to consumers’ need for The grocery retail sector, alongside GS1 UK, have responded to consumers’ need for
The grocery retail sector, alongside GS1 UK, have responded to consumers’ need for
trusted data by co-developing a new product data-sharing platform, productDNA, trusted data by co-developing a new product data-sharing platform, productDNA,
trusted data by co-developing a new product data-sharing platform, productDNA,
that uses a universal language for everyone in retail.that uses a universal language for everyone in retail.
that uses a universal language for everyone in retail.
To find out more about productDNA productDNA - Poor product data impacts purchasing
and how it is transforming the 1. online YouGov survey
retail industry visit
2. KPMG, 2017
gs1uk.org/productDNA 3. Empathy Broker, 2018
To find out more about productDNA To find out more about productDNA
productDNA - Poor product data impacts purchasingproductDNA - Poor product data impacts purchasing
To find out more about productDNA productDNA - Poor product data impacts purchasing
and how it is transforming the and how it is transforming the
and how it is transforming the 1. online YouGov survey
1. online YouGov survey1. online YouGov survey
retail industry visitretail industry visit
retail industry visit
2. KPMG, 20172. KPMG, 2017
2. KPMG, 2017
3. Empathy Broker, 20183. Empathy Broker, 2018
gs1uk.org/productDNAgs1uk.org/productDNA
gs1uk.org/productDNA 3. Empathy Broker, 2018