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~ ShopCtrl ~

The benefits of one system Practical examples
Let’s say you are a cross-border multichannel retailer. You have In theory, the ShopCtrl system benefits a business by becom-
your own webshop in five countries and sell through market- ing the centralised location for all information flows. Collect-
places as well. In your home country, you also have a network ing data through API connections and Business Intelligence
of brick-and-mortar stores. One of the most important ques- Software (BI) makes automation of processes possible and
tions is how you can keep a clear overview of all your online controllable. Let’s have a look at the featured Cross-Border
and offline activities? Magazine cases of Medisol and Azalp, and how they use the
ShopCtrl ERP-system.
This question is applicable to your whole business. To start,
it can already be a challenge to create a clear overview of all One of the biggest benefits of the solution is that it can be
orders that are placed in your shops. How do you establish tailor-made. Medisol, an online seller of life-saving equip-
a continuous overview of orders placed on your webshops, ment like AEDs, uses the ShopCtrl system. With it, they
marketplace channels, and brick-and-mortar stores in all the manage their sixteen shops in one place. Instead of using a
countries you are selling? And who knows what channels you different webshop platform for each shop, they manage them
would like to start using, making the current situation even all in one centralised hub. The biggest benefit for the com-
more complex. pany is that it helps to simplify processes like invoicing and
automates processes such as sending confirmation emails and
In the example, we have only discussed the field of order man- delivery templates. As the Medisol customer service works on
agement. A middleware software solution like ShopCtrl can one platform, aware of its functionalities and with the neces-
help you with that. However, it can help you in various other sary knowhow available to answer product questions, standard
fields as well, for example, for customer service, accounting and emails set in templates can be sent by a non-native speaker.
marketing. The software collects data from the various sources This way, customer support teams can assist each other, opti-
you are using for your business. It is combined in their system, mising the use of department resources.
can be changed and enriched, upon which it gets pushed back
to the relevant channels. By unlocking data bi-directional from This way, Medisol created a helicopter view of their total
and to a linked system, you as a retailer can work with just one organisation. The ShopCtrl system helps Medisol with their
cost-saving solution. inventory as well. As AED equipment is registered, its use can
be easily tracked. That way, service can be provided to those
All under one roof who purchased an AED, making sure their machine works at a
Stating blandly, with a middleware platform solution, you time of need.
can organise all the functionalities of your business under one
roof. As stated, the services of the ShopCtrl ERP solution For Azalp, another ShopCtrl customer, the need was a little
are numerous. It can help as an order management tool, for different. This company sells log cabins, saunas and pools to
customer support, finance, inventory management, logistics consumers online. The shop changed to the ShopCtrl system as
and product management. they could integrate their order process into the used customer
service module. That way, customer communication could be
According to ShopCtrl Co-Founder, Toine Bastiaans, an ERP linked to the order, and customer service agents have access to
solution helps you to create futureproof growth while main- all that has happened with the order and all communication
taining and managing that growth well. The data that is pushed that took place. It improves the quality of the customer service,
to and from the system can be analysed. Looking at the report- as order status or case status can be easily tracked, making the
ing tools can provide multichannel retailers with new insights customer more satisfied with the offered service.
to develop their business.
ERP to the rescue
Aside from reporting, the process can be automated as well. If In conclusion, it can be noted that using an ERP solution
you, for example, are using multiple warehouses for your stock, like ShopCtrl helps your business to simplify processes and
the ShopCtrl solution can define what the nearest stock loca- combine data from the multiple software units you are using.
tion of an order is, create an automated push to fulfil that order That way, it offers a scalable, custom-made solution, tailored to
from that location and push all key steps back to the system, your needs. If you are looking to integrate your order manage-
e.g. pick, pack and shipment of the order. ment and customer service management systems, ShopCtrl can
provide you with such a service. In case you later wish to add
Another feature helps to store product data, for example, when your inventory software information and accounting software,
you want to list your products in marketplaces or want to the company offer lots of simple plug-and-play connections,
provide product data to third-party sellers. This can help cross- adding the requested information in your centralised platform.
border and multichannel retailers define what products need The company can be the concrete that harmonises processes to
better data, are fast movers or low sellers. Once more, new tools accelerate your (international) growth. ••
to develop the business.

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