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~ Ingenico ~

is also the preferred online payment method in Belgium, single solution to accommodate all your needs, with one
Italy and Spain. contact person to help you grow your business. With such
a system, merchants can accept multiple payment options
However, it’s also the preferred method for CNP fraud easily and cost-effectively. There is only one contract,
and friendly fraud. It’s vital that merchants put measures reducing admin, as well as quick settlement to enhance
in place to manage and process chargeback disputes ef- revenue flow, and one reporting file to easily reconcile with
fectively, and to identify potential fraudulent purchases accounting.
before they occur.
Ingenico’s solutions offer the 14 essential payment meth-
• SEPA Direct Debit ods used across European markets, enabling merchants to
Single Euro Payments Area (SEPA) Direct Debit is not provide shoppers with their preferred local payment types,
hugely popular for eCommerce, but it still accounts for while supporting them in managing risk and liability,
3% of online transactions in Belgium and 6% in the whatever the method used.
Netherlands.
Having this kind of relationship in place with a payment
It’s important to be aware that SEPA Direct Debit car- provider, it is possible for merchants to ensure they have
ries similar advantages and risks as card payments, par- the support and guidance they need to target overseas
ticularly when it comes to chargeback risk – merchants markets across Europe, safe in the knowledge that they are
should make sure their chargeback processes are set up safeguarded from risk. ••
to include disputes relating to this method as well.

• Bank transfers
The popularity of real-time bank transfers—or guar-
anteed open invoice solutions—are growing in markets
across Europe. They account for 10% of online purchases
in Belgium, Italy and Germany, and 5% in the UK.

Bank transfers are clearly not as popular as card, but they
offer a key benefit to the merchants who accept them –
they pose no risk of chargebacks, as the payment has to
be initiated by the consumer via their bank account.

• Non-guaranteed open invoices
This is the most popular eCommerce payment method
for consumers in Germany, accounting for 29% of pur-
chases. They’re also used for 5% of digital transactions in
the Netherlands.

The method is preferred by many consumers, as it allows
them to “buy now, pay later” either in full or in instal-
ments, and to “try before they buy”. However, this model
poses risks for merchants as there is no guarantee of pay-
ment before they send their product to the consumer.

If merchants want to offer this method, they should put
robust measures in place to ensure that they aren’t left out
of pocket if their goods go missing in transit.

The right support
To navigate the diverse world of payments, the right sup-
port can be crucial. There are comprehensive multi-pay-
ment offerings available to merchants to help them stay in You can download the full eGuide, “GROW INTERNATIONAL SALES;
control of risk in all their desired payment methods – and CROSS-BORDER ONLINE PAYMENTS IN EUROPE” by clicking here:
advice on which methods work for which market. https://www.ingenico.com/payments/quiz
Ingenico makes merchants’ lives a lot easier by offering one

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