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~ Ingenico ~
The building blocks of a successful global eCommerce

MANAGING GROWTH STRATEGY

RISK IS KEY Marketing Localisation

TO CROSS-BORDER Pricing Strategy Delivery

BUSINESS GROWTH Payments & Acquiring Returns

Checkout
Expanding your small eCommerce business into other European markets comes with its
challenges, particularly cross-border payment risk.

Shopper Communications
efore we discuss why customer experience is So, what exactly do merchants need to know about the risk
so important, let’s define customer experi- landscape across Europe? Here are some key takeaways
B ence, expectations and satisfaction. that they should be aware of:

Card-not-present (CNP) fraud and chargebacks go hand • Card payments
in hand with online businesses – fraudsters take advantage Card is king in a large number of EU markets. It’s the Customer Service
of the invisibility of online transactions to carry out their most popular payment method in the UK, where it is
criminal activity, using sophisticated ways to circumvent used for 63% of eCommerce transactions, as well as
merchants’ security. France, where it is used for 85% of online purchases. It
Trade Compliance
The specific fraud risk can vary from one European mar-
ket to another, due to local payment preferences in place
in each territory. Depending on the favoured payment
method in any given country, merchants, payment schemes
and consumers take on different levels of risk for every-
thing, from fraud and chargebacks to bankruptcy. Some
payment methods offer guarantees to everyone in the pay-
ment chain; others don’t.

With this in mind, merchants need to ensure they under-
stand the risk profile for the payment methods used in
their target European markets before they enter them. This
is crucial if they are going to take steps to manage cross- For a free, no-obligation consultation with one of our experts;
border payment risk effectively.
EMAIL [email protected]
VISIT WWW.ESHOPWORLD.COM

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