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~ Jeremy Fragrance ~

MADE IN

GERMANY:

FRAGRANCE.ONE

Text: Nico Hoeijmans // Photos: Juan Botero, www.juanboterophoto.com

It is 2014 when a German fragrance-passionist starts a hobby project. He is combining his
passion for fragrances and affinity for video by opening a YouTube channel. Five years later,
his social channels have more than one million subscribers and his own Fragrance.One line
has become reality. How does one German disturb the fragrance market and create a new,
popular product line? What lessons can be learned from this major influencer. It is time to
meet up with Jeremy Fragrance.

i Jeremy, please introduce yourself and give project which utterly outperformed every expectation I
us some highlights in the Fragrance.One had. I was shockingly surprised of how great the campaign
Hhistory? turned out. We collected a record breaking 880.000-dollar
pre-order campaign. It was very widely received. I believe
‘‘Currently, I am one of the leading fragrance influencers that me gaining a reputation as a “trendsetter” in the
worldwide. It started as a hobby project on YouTube. In online community, and being able to find great fragrance
my videos I like to describe honestly what I feel about DNA’s for people to wear helped. I am happy to say
fragrances. The difference was that I did that a little that I am currently at the end of my fifth year as social
different than most others. My third video went viral in the entrepreneur and I will finalise my portfolio with a total of
fragrance community and was a big booster for the views of two fragrances for men, two for women, one unisex and two
my channel.’ candles.’

Upon doing so, you decided to enter the fragrances market You build the brand by yourself, as major fragrance
yourself as well. influencer on YouTube, Instagram and Facebook. You
‘Yes, I have been working hard for my passion for fragrances have more than one million followers. How do you do
and to create these videos. My YouTube channel was still that?
growing significantly and in 2017, I started talks about ‘Well, doing business has changed a lot over the years. I
creating my own fragrance. With help of master perfumer believe that, these days, you do not need 500 employees
Alberto Morillas, I realised that dream. All in all, it took me to run a company or have a brand. I have been building
four years, but then there was the time that I launched my my portfolio along the way, the same way I have been
own first fragrance creation. We did this as a Kickstarter working on building my social channels. These days, you

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