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can outperform yourself if you really think about how you Your Kickstarter project had an international scope
can change your business with more rational and efficient from the start. What were the major opportunities and
workflows and processes.’ challenges you dealt with?
‘As I create my videos in English, it made sense to do the
Can you give an example? Kickstarter project with international focus. For me, the
‘Ultimately, I believe that it is easy. If I say something whole world is one large community. People can view my
about fragrances, potentially over 850.000 people see that. videos from all parts of the world. Downside to that was the
Instantly. It is all about knowing what people want to know consequence of the success of the Kickstarter project. All at
and being able to provide them with that information. I do once, we had to deal with different import taxes in different
my very best to know that. As technology has evolved, it has countries. I would love it to have an even more globalised
become much easier to reach that wide audience that it was, world, where this can be simplified a lot more.’
say, 50 years ago.’
Do you currently face any challenges?
Why do people subscribe a lot more to your channel(s) ‘My biggest challenge is my product; it is the Fragrance.
than to other fragrances’? One DNA. I am working with great perfumers, but as our
‘I believe it is the way I make my video’s. It is very different audience demands more and more DNA’s, we need our
than others do. For me, the saying “if you do what other do, teams to perform top-notch. We need to be patient, as that
you get what others get” is applicable here. I always speak is they only way our DNA’s can get as good as they get. We
from my heart. That may be what makes me different. What are reworking the DNA’s to make sure that the value of our
sets me apart from other fragrance influencers. Just have a brands remains the same. We want all fragrances to be as
look at how awesome it is and where it got me!’ fantastic as they can be. Yes, that absolutely is my biggest
challenge.’
One thing is for sure, you, and Fragrance.One differ from
tradition brands. Why is that so important? What are your goals for Fragrance.One?
‘People these days are getting smarter. If someone is offering ‘Obviously, I am always working one new goals and
something new that is actually something that already exists, innovations. There is always something we can do. However,
it will not work. New concepts, especially improved concepts I am reaching my goals daily with this brand. What we have
are most always welcomed. In the online world you also have in store for the future is something that I would like to keep
to be clear on how you present yourself. Things are getting for myself. You can be sure that we will continue to innovate
dramatically much more transparent. You need a good heart the fragrance market.’ ••
and good intentions. If you do not have these, people will find
out, especially on social media, and they will crush you. The
people are key. For me personally, in the world of fragrances,
it is just as important to remind yourself why people wear
fragrances. They want to smell good!’

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