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~ PostNL ~

ON THAT ASS!
“FOREIGN LOGISTICS SERVICE One of PostNL’s customers that uses their international services is the boxer
short company ON THAT ASS.
PROVIDERS ARE ALSO “What we offer is a unique subscription concept for men. New boxer shorts

INTERESTED IN USING THE delivered monthly to the home, with the first month free,” says Julia
Marcolina, the General Manager. “Five years ago, we started with just 100
POSTNL NETWORK.” members, but we discovered a gap in the market. There are now more than
250,000 men in the Netherlands who have ON THAT ASS boxer shorts in their
closets.”

In recent years, the company has worked closely with customers to increase
“We are doing so well that logistics service providers from quality. This has paid off: ease of online delivery in combination with high
other countries now also want to use the PostNL network quality and competitive pricing (less than 10 euros) are the drivers behind
during this crisis,” says Hopstaken. its success. The Netherlands is the largest market for ON THAT ASS, but this
company wants to expand its horizons.
A glimpse into the future
Many industries have come to a standstill due to the “Our ambition is to grow further internationally,” says Marcolina. “We are
COVID-19 crisis. Not so for e-commerce. Locally, there well on our way in Germany, Austria, Belgium, England and Spain. France
are unprecedented peaks in volume normally only seen and Scandinavia are planned for the coming year. We use the same golden
during the holiday season. In a world that is becoming formula everywhere: the first pair of shorts is free, try it out, and cancel
more dynamic due to greater digital possibilities and a online whenever you want.”
society that knows no boundaries online, it will also mean
peak volumes for cross-border e-commerce. THE EFFECTS OF COVID-19
ON THAT ASS sells by online membership; one doesn’t have to go to a physical
“How can we prepare for this?” “By further sharpening store to purchase any of their products. It’s therefore possible to become
our focus on international logistics together with our a new member, fully COVID-19 proof, from the comfort of your own home.
customers, and continuing our mission.” •• Delivery is also contactless in most countries; it couldn’t be safer. Boxer short
delivery, both domestically and abroad, has not stood still by
PostNL. The coronavirus caused production delays of more than a month,
making it logistically challenging to get it to the Netherlands via air freight
instead of by sea, which is how it is normally done.
“We are happy with our collaboration with PostNL,” says Marcolina. “They
think ahead and work hard so that our members receive our latest designs on
their doormats every month.”

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