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~ Boxberry International ~

DELIVERY

TRENDS IN

MOSCOW

Text: Alex Krasnov, Boxberry International CCO // Photo: Nikolay Vorobyev

oscow is the most populated city in According to GfK, 29% of Russian online shoppers bought
Russia, with over 20.3 million residents from abroad over the past year. Delivery from abroad takes
Mliving within the city limits. It also has nearly as much time as from domestic shops. For instance, the
one of the largest metropolitan areas in the world. delivery time for iHerb (USA) orders starts from four days.

According to Mediascope, 85% of Moscow residents use the 4. Language skills
Internet, and 90.3% of them use mobile devices to access Russia is ranked 38th among 80 countries in the level of
it. As the “Trends in e-commerce development in Moscow” English among the population. The highest rate, a bit higher
study shows, e-commerce is well-developed there: 70% of than the global average, is in Moscow (according to EF,
Muscovits make online purchases at least once a year, while 1 2017). That’s why a lot of Moscow residents are ready to
out of every 2 buys online monthly. order various goods from webshops in English. However, if
you are a company wanting to sell in Russia, we recommend
1. Contactless payment translating your website into Russian, as in regions other than
Contactless payment is one of the biggest and most popular Moscow, English language skills among the population are
trends. According to Boston Consulting Group, over the lower.
past eight years, Russia has become the world’s leader in
the number of contactless transactions via mobile phones, 5. One pick-up point for all online shops
and Europe’s largest market for digital wallets. One can Moscow residents prefer to collect their orders from pick-up
use contactless payment on the Moscow Metro or buses by points and parcel lockers. Therefore, they need to be able to
simply waving the phone near the payment terminal while collect all of their orders, both from local and international
entering a metro station or bus. According to the CEO of shops, in one place, close to home and at a convenient time.
Visa in Russia, 90% of payment terminals in the country Boxberry International, for example, has 8.800 of their own
can accept contactless cards or devices, and more than 70% and partners’ pick-up points in Russia, but if a client prefers
of payments are contactless. Cash is becoming less and less courier delivery - Boxberry International courier services
common. cover 100% of Russia. ••

2. Unwillingness to wait for the courier Alex Krasnov, Boxberry CCO:
Moscow residents are in a constant hurry and don’t have time “Moscow is characterised by a hectic lifestyle. Thus, online shopping
to wait for a courier at home. 87% of buyers prefer to collect fits perfectly into Moscow residents’ busy schedules. Women order new
their orders from pick-up points or parcel lockers, and only dresses while riding the subway, buy beauty supplies in a taxi, and
13% prefer courier services (according to Yandex & GfK, order toys for their children while out in the park with them.
2019). Foreign stores are just as likely to succeed on the Russian market as
are local ones. A customer’s “journey” when ordering from local online
3. Delivery time shops isn’t much different from buying from abroad until the delivery
Russian consumers have high expectations of fast delivery process comes into play. And this is the part that Boxberry International
from local online stores, but they are ready to wait longer does best, so you can fully entrust your delivery process to us.”
for international purchases. Cross-border shopping is trendy.

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