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~ Oct8ne ~

ow an online store becomes a success story users enter your e-commerce with a purchase impulse.
The first thing you need to do is stand out from
Hthe competition. And for this, your business model Therefore, it is essential to segment visits and realise which
must unify customer service and sales strategy. When these users are the potential for conversion: with a good trigger
two factors work together, they can proactively offer help and strategy, you will be able to automatically detect which
utilise user feedback to turn it into a sales opportunity. clients to proactively offer help, exactly when they need it.

This way, you will not only help visitors who request help • Optimise engagement by being proactive
during the purchasing process, but you proactively boost Once you establish the triggers in your e-commerce, you
conversion by anticipating the doubts of those who have not will notice how engagement with your users improves.
addressed customer service, so that they do not leave your Firstly because you will offer help proactively before any
website and, once captured, apply business techniques during doubt arises from the customer.
the conversation.
A great way to retain the user is to ask the right questions.
Oct8ne is the first visual customer service tool that aims to Two clients will not react the same to the question, ‘How
turn customer service into a powerful sales team. Thanks can I help you?’ Or to the one they really need: ‘Are you
to its visual support, the software allows you to display hesitating between these camera models?’
products in real-time, and optimise the customer experience.
Conversation between customer and agent is much more If the customer service department has prior information
fluid and easy, which has a direct impact on the business on what each user is looking for, what products they are
conversion. If a user does not encounter any issues while comparing and on which page they have been browsing the
purchasing or is offered a solution, the likelihood of closing longest; you can hit the nail on the head with each user and
the sale is undoubtedly higher. get their attention, thanks to personalisation.

Obviously, before talking about how to optimise the • Offer visual and personalised customer service
conversion and achieve success, you have to do some 72% of buyers blame customer service for their bad experi-
preliminary work to improve your traffic volume and ences. Therefore, the visual part is vital in online commu-
implement a SEO strategy that allows you to be top in search nication. Users not only need to contact customer service
results. However, once this is done, you must differentiate quickly but also get fast and easy help.
your brand by offering the best customer experience.
The possibility of displaying products from your catalogue
There are four primary keys to creating customer or having your client show you the image of what they are
support: looking for on your website solves doubts more effectively.

• Segment your visitors Both parties see the product in real-time and save unneces-
Your website may have a high volume of traffic if you have sary explanations. Something that not only improves the
done a good job of AdWords and positioning. But not all customer experience but optimises agent time.

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