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~ Descartes pixi ~

LIFESTYLE BRAND

SNOCKS.COM MASTERS

EXTREME GROWTH

WITH SHOPIFY &

DESCARTES PIXI

Text: Johannes Panzer, Head of Industry Strategy for E-commerce, Descartes Systems (Germany) GmbH, www.descartes.com // Photo: iStock

For Felix Bauer and Johannes Kliesch, everything has revolved around the sock since 2016. The
two cousins founded SNOCKS and launched their idea of the perfect sneaker sock: a high-
quality sock that fits perfectly and is invisible in the shoe at an affordable price. For the first year,
Amazon was their sole partner for sales and logistics. When their own SNOCKS.com online
shop went live in 2018, the two founders relied on a fulfilment service provider for shipping, as
well as an agency to manage the shop system. The desire for more flexibility, however, especially
in marketing campaigns, ultimately led to the decision to launch the SNOCKS.com shop

on Shopify in 2019 and, later, to take the shipping process into their own hands. “We had set
ourselves a sales target, at which point we wanted to handle the fulfilment ourselves. We also
realized that we wanted to have more influence on factors such as packaging and customer
service,” says Bauer. “In the long term, we can only significantly differentiate ourselves from our
competitors through an excellent buying experience and strong shipping performance.”

“Today, the company has its own 1,000-square-meter warehouse consulting was a benefit, alongside the expertise
warehouse and handles orders for not only socks but also of the Descartes consultants. In no time at all, we were
underwear for men and women. Warehouse manager, able to build an efficient e-commerce warehouse that
Jonas Walter, explains: “It is extremely important to us supports our rapid growth now and in the long run.”
to offer our customers excellent shipping performance. Descartes pixi was selected to go live, and about two
Over 90% of all orders are shipped within 24 hours.” months passed, during which the warehouse was prepared,
Soon, Bauer became aware that they needed a warehouse and the employees were trained in the new system using
solution. “In terms of requirements, it was clear that the a combination of remote and on-site training. Bauer
system had to work with Shopify! An automated process remembers, “the implementation was great, thanks to the
for order transmission and a connection to our shipping knowledge transfer by the Descartes consultants. And the
service providers were also essential. We had a consulting system works, productivity in the warehouse has doubled
firm accompany us during the warehouse planning. The since the introduction of the solution!”
consultant recommended Descartes pixi as an e-commerce-
enabled warehouse solution,” Bauer adds. “Since we did Despite having a successful online shop, selling via
not have our own logistics know-how internally, external Amazon is an essential part of the company’s success. In

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