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~ Lorna Leaver ~

GS1 Web Vocabulary is essentially just a structured data guessing. They can also use it to create rich snippets like
model for the web. It is a standardised way of describing reviews, recipes and events.
things that are put into an output that machines can read
quickly. By adding the script to the header of your product You can check out what structured data can be seen on your
pages, you allow search engine bots to understand exactly webpage with this testing tool:
what the page is about. So, it can surface it to an audience https://search.google.com/structured-data/testing-tool
that is actually looking for that information, rather than

What are the measures for success? site and how quick you can get the site re-indexed):
Once you have implemented GS1 Web Vocabulary, you • Increase in page visits
should see the following metrics (the speed at which you see • Decrease in bounce rate
them will depend on how much traffic you have coming to the • Increase in conversion
This is good news to all the e-commerce managers out
there. ••

To find out more, have a look here:
https://www.gs1uk.org/gs1-web-vocabulary
https://www.gs1uk.org/support/our-standards/standards-library/gs1-web-vocabulary
Or come and speak to us today and we can guide you through implementing this on your website. You can email me at [email protected]

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