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~ PostNL ~

SUSTAINABLE

SHIPPING?

YOUR CUSTOMERS

ARE ASKING FOR IT

Text: Rishmie Breidel // Photos: PostNL, iStock
By operating sustainably, companies contribute to a more liveable world. Consumers are also

asking for it or are sensitive to it. So, consider a future in which packaging and sustainable
delivery play essential roles in international shipping. That is precisely the reason that
PostNL continues to work on sustainable alternatives for the delivery of their products and
services. And this hasn’t been without result: PostNL is in the top three of the Down Jones
Sustainability Index. This makes them one of the most sustainable logistics companies in the
world.

esearch: Sustainable shipping pays off What about international customers?
The more sustainable a company, the higher the The perception and idea of sustainability are no different
Rcustomer’s preference. PostNL’s commissioned internationally. Research among 33,000 international online
research shows that offering sustainable options leads to shoppers from 40 countries gives us more insight. This
more repeat purchases. For example, the use of the correct specifically concerns consumers who buy from a foreign web
packaging, so that you send less air and packaging material, is store. 44% are willing to pay more for sustainable packaging.
greatly appreciated. As many as 63% of respondents indicate Reusability of packaging is also very important, see the table
that in this case, they are “likely” to “certainly” make a new below.
purchase.

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