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~ eShopWorld ~

THE CAMP BCN:

EMPOWERING YOUR BRAND IN EMEA

Text: Sanne Leenders

The Camp BCN consists of business leaders with twenty years of experience in successfully
building strategies and driving execution across product and brand management, marketing,
sales and retail with a digital/innovation approach. They have comprehensive experience
across multiple top-tier domestic and international brands.

fter their lengthy experience working for major for a long period and flexible enough to change in the future, if
sports and lifestyle fashion brands like Nike, necessary. As e-commerce is changing every single day, it is of
APepe Jeans, Desigual and Quicksilver, they have great importance that your ecosystem is flexible enough to adapt
decided to create their own company that is in charge of to these changes.
the implantation and development of brands in Europe,
advising them with a positive, reactive, business-driven Outsourcing is becoming a trend
and digital mentality. Their objective is to help brands The e-commerce systems were quite limited a few years ago,
expand themselves in Europe, reaching the right balance in but nowadays, they are more flexible because of the availability
terms of brand positioning, sustainability and a long-term of third parties and partners. Companies need to start looking
approach. Not only does The Camp BCN help companies more outwards instead of inwards into the company. There is a
with their online expansion but also with their brick-and- lot happening outside simply the internal matters of a company.
mortar expansion across Europe. If a company does not decide to look outward, then they are not
working at the speed which e-commerce requires right now.
Why The Camp BCN?
The Camp BCN has a few reasons for including Barcelona The Camp BCN decided to partner with eShopWorld (ESW)
in their brand name. Their team and partners are all from to offer a wide range of payment methods and cross-border
Barcelona. In addition to that, The Camp BCN’s team has services for their clients. “We decided to partner up with ESW
an international career history within the corporate world. because of their capacities. We were not able to build an entire
“Barcelona is the most lifestyle-oriented, fashion-oriented and team ourselves, so we built up a system of partnerships that
trendy city. This fits in perfectly with our business since we have could help us to achieve our goals efficiently,” says the company.
worked for major sports and lifestyle fashion brands ourselves,” Outsourcing is becoming more popular nowadays for many
says the company. Furthermore, The Camp BCN also considers reasons. Outsourcing some of the activities within the supply
Barcelona to have enormous potential when it comes to digital chain can be cost-efficient. In addition, the expertise of third-
talent, which creates a lot of potential in the market. Therefore, party partners can be quite beneficial for your company. The
they wanted to base their headquarters in Barcelona, and so far, thirdparty partner specifically focuses on one or more activities
it has been very successful for them. within the supply chain and can, therefore, provide you with
more knowledge about those specific activities within the supply
Making decisions can be the most challenging chain.
The Camp BCN views making decisions as one of the biggest
challenges when starting a new business. Creating your “ESW is state of the art when it comes to cross-border
ecosystem demands making some important decisions to localisation. We have moved to the very front of the e-commerce
ensure the success of your business. There is no one-size-fits- industry because of them. As soon they bring another
all ecosystem. There are several costs attached to the different localisation innovation to market, or make a new payment
integrations needed. For example, you can choose an excellent method available for example, they can to offer it to us, which
ERP, but if integration with the other elements is too difficult creates a competitive advantage,” according to The Camp BCN.
or there are hardly any programmers out there who know ••
how to manage them, then it can become very expensive and
difficult to maintain. For a start-up, such as The Camp BCN,
they needed to make these decisions very quickly, and these
decisions needed to be viable for their long-term success. They
needed to create an ecosystem that is robust enough to maintain

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