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RUSSIAN






            RETAIL






            TRIGGERS









            Text: Alex Krasnov // Photo: Shutterstock
            The holiday season is just around the corner, and retailers also associate it with the high-sales

            season. It comes as no surprise that holidays are one of the greatest sales triggers. Russian
            people love holidays and are generous when it comes to gifts. Thus, launching holiday
            promo campaigns in Russia will likely boost your sales. Russian culture is unique: Russians
            celebrate international holidays in their own manner, as well as have their own holidays.
            When preparing to launch a holiday campaign targeted at Russian customers, keep these
            peculiarities in mind to run successful campaigns. In this article, we will introduce you to the
            main Russian holidays and customers’ behaviour related to them.


































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