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~ Intershop ~

B2B E-COMMERCE

REPLATFORMING

UNDER HIGH

PRESSURE:

SIX LEARNINGS

Text: Mascha Tamarinof, Evident // Photos: Dynapac
Replatforming an existing spare parts e-commerce environment in a large international

B2B organisation can be a challenge. Replatforming under the circumstances that Dynapac
was facing is a true tour de force. The current platform was becoming obsolete within the
following six months, the ERPs were being replaced simultaneously, the business needed
to keep running, there were lots of complex integrations, and while they were starting the
development phase, COVID-19 struck. Still, the replatforming was done within budget and
within five months and is now being rolled out in twelve countries and counting. Freddy
Lessmeister shares Dynapac’s journey along with the six most important learnings.

reddy Lessmeister, Vice President of Aftermarket improve searching and selecting products in the installed
Logistics at Dynapac: “Our organisation was base. Such a ‘my fleet’ feature, along with an intuitive
F acquired by the Fayat Group a few years ago, and design and localised content, results in an easy-to-use
this meant that our IT landscape eventually had to be and customer-centric client portal that improves user
carved out. We had been given a deadline of six months experience significantly. Freddy adds: “This vision helped
sharp to replace our current order portal with a new us in making decisions and also explaining them to our
e-commerce platform. For us, the timing was actually organisation.”
good, because improving the customer journey was
already on our roadmap. This absolute and frightening “What also helped is that in Intershop, we found an
deadline also helped us in a way. We knew we had to e-commerce solution that met a large chunk of our B2B-
make decisions super-fast and could not afford to keep specific requirements, thus enabling a short time to market.
lingering.” Evident is an experienced and committed implementation
partner with a lot of B2B commerce know-how. So, with
Before starting replatforming, Dynapac had a vision of these partners, we started our great adventure in Q4 of
using digital means to significantly increase their customer 2019.”
satisfaction and drive their business. They knew that the
new platform could help improve the customer journey. Do not economise in the definition phase
By integrating seamlessly with Dynapac’s multiple Especially when you are in a hurry, don’t skimp on time
ERP’s, the platform would offer real-time pricing, stock nor budget during the definition phase. One thing you
and order information along with a smooth order and know for sure is that you have to make tough choices for
checkout experience. Additional integrations would the Minimal Viable Product (MVP) to remain manageable.

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