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~ ShopCtrl ~

THE NEXT

LEVEL OF

ONLINE

SELLING:

HEADLESS

E-COMMERCE

Text: Nico Hoeijmans // Photos: iStock
A webshop, marketplaces, social e-commerce, voice commerce. All of these channels are
ways for you to generate sales, and, as the number of different sales channels grows, there
are many ways to expand your online business. The big question is: how do you realise the

expansion of your sales channels while keeping your business processes as agile as possible?
The answer: headless e-commerce. Are you ready to enter the next level of online selling?

uzz working as a business is far from easy. You might have been
Headless e-commerce. This is the new buzzword in selling on an online webshop for over a decade. You know the
Bthe world of online shopping. In many ways, (online) drill, you are familiar with your audience, and you know what
retailers who have focused on the expansion of their business works and what doesn’t. Adding a new sales channel might
have been using headless e-commerce strategies. As retailers ask for a different approach.
aim to keep their business process as easy as possible, this
makes sense. However, this strategy—in most cases—is far This can be hard, as business processes over these years have
from optimised. been established in the workflow of that time. Adding a new
component requires a swift change, which is not available
Partly, that is because completely changing your way of everywhere. Traditionally, many online entrepreneurs focused

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