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~ ShopCtrl ~

on one sales channel: an online webshop. The shop was built Product management
on a fitting platform, such as Magento, and the entrepreneur As you have all your product data and order processes in one
was in control of all business processes. system, adding a new shop as described above is much less of
an influence on your business. Product descriptions and prices,
Killing the connection for example, are already available. You decide which products
What if this could be done differently? What if you could and prices the API should push to the new marketplace
evolve this traditional online shop, which is fine but requires a platform to display for sales.
long-tail strategy? Taking the headless e-commerce approach
answers this question: yes, it is possible to change this. The The ShopCtrl system uses a Product Information Management
solution is to extract the front-end of your shop from the (PIM) tool which pushes the information you select for a
back-end and Content Management System (CMS). If you certain product to a chosen sales channel. One of the biggest
are using an agile back-end system, the possibilities of your benefits is that you can add multiple texts to one product.
front-end are endless. You can have any number of shops, on You decide which text is displayed and which is displayed
every preferred channel and in every preferred country in one somewhere else.
system.
Narrow targeting
Platformisation This gives you the advantage to use a narrow targeting strategy.
There are similarities to the way large marketplaces are Imagine you are in the apparel business. Based on an analysis
organised. Millions of small, medium and large-sized traders of your sales channels, you realise that there is a range of
run their own shop on the marketplace channel, using the jackets which is performing extremely well amongst two
same back-end. This principle, having multiple shops run vastly different audiences. You want to make use of this, as you
from one agile back-end system, is what headless e-commerce believe that there are a few add-on items that fit these jackets.
is loosely based on. However, some of these add-
“THE SOLUTION IS TO EXTRACT ons are targeted to teenage
ShopCtrl is a company girls, the others to women
that offers such a in their late forties. When
back-end tool. Their THE FRONT-END OF YOUR using the ShopCtrl system, it
system connects your is extremely easy to connect
SHOP FROM THE BACK-END
shops to its plug-and- two narrow-targeting Shopify
play system using an shops to these specific items.
API connection. This As you are in control, you
AND CUSTOMER MANAGEMENT
connection helps you have your targeted product
to push and collect the texts which are pushed to the
right data from the right respective shops.
shop, helping you to run SYSTEM (CMS).”
your multiple shops in As you now have two shops,
one operating back-end with a look and feel that
tool. matches the demands of the
This helps you to two targeted audiences, you
automate processes for all your shops at once instead of are better prepared than ever to serve these consumers and
one at a time. Something like this is important, as the convert them to loyal ambassadors of your brand or product.
e-commerce playing field is changing rapidly, and new tools
for online shopping are released every day. If you do not keep Nucleus
up with consumer demands, you will soon notice that you Where do you want to sell? Through which channels? With
have become obsolete, no matter if you are selling business what product descriptions, prices, and what’s the look and feel?
to business (B2B), business to consumer (B2C), direct to By using ShopCtrl as the nucleus—the core—of your sales
consumer (D2C) or in another way. channels, you are in full control of all business processes. No
matter the job, whether it is customer service, administration,
Say, for example, you notice that your audience is changing inventory, national or international sales or logistics, you decide
its buying channel. Where you used to generate 80% of your what happens. All of this from one system. At the same time,
sales through your webshop, consumer demand indicates that you no longer need to deal with all the hurdles that come with
they want to buy your products directly from a marketplace. having to take care of hosting, server management and more
While using the ShopCtrl system, it is extremely easy to add when hosting your own shopping platform. There is an endless
a marketplace shopping channel to your ShopCtrl back-end number of sales channels waiting for you to conquer the
and thus service your customers in their new, preferred way. market. Are you ready to start? ••

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