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~ Intershop ~
                                                                                                                               Need a quick break?



                trust and considerably decreases the number of questions   front-end and back-end. With the help of Intershop, we are   Grab a coffee or tea and a pen, put on your
                our customer service receives, freeing up their time to   building a better experience for our customers, simplifying their
                                                                                                                               favorite music, and give your brain a break from
                respond to other types of questions.          journey, and meeting their ever-growing needs. That’s the key
            •   On the other hand, the possibility to enter their orders in   to customer happiness and loyalty! Intershop has really proven   your to-do list.
                our system by themselves, leading to fewer mistakes in the   to be a value-adding partner in this process,” says Mees.
                order process. Especially since the COVID-19 outbreak,
                where people are purchasing more products and services   Taking a look at the future
                online, it is of great importance to offer both of these   “Our next objective is to standardise the eOrdering process
                services,” he concludes.                      thanks to a generic template rolled out in most of the
                                                              countries where we operate. In addition, we also want to
            Starting the digital transformation was a challenge  integrate Intershop headless CMS into our customer platform.
            “Since starting our digital transformation was a bit of a   Ultimately, we will make all our processes more efficient by
            challenge for us, we looked for a partner to help us with this.   placing our customers in the driving seat: they will be provided   C  O  N  T  A  C     T      C     E     N     T     E     R             CONTACTCENTER
            We came across the Forrester ranking, where Intershop had   with self-service access to what Trouw Nutrition can offer them
                                                                                                                                                                                                                           CROSSBORDER
            been selected, and we decided to meet with them. Some of   and full control over the ordering processes,” Mees concludes.
            the out-of-the-box functionalities they offer, were particularly   ••                                                O     C      X     O     B     R     A      E     G     L     P     C     T              CUSTOMERCARE
            appealing to us, such as the possibility of the headless
                                                                                                                                  I    O      U     T     B     O     U     N      D     C     M     R     A                     GEARBOX
            integration and rich set of plug-and-play B2B commerce
            features.”                                                                                                                                                                                                           INBOUND
                                                                                                                                  L    M      S     S     R     E     B     M      U     N     N     O      E                    JOURNEY
            “We have chosen Intershop as a partner because they enabled
                                                                                                                                 T     N      S     M     T     K      L     A     T     N     F     S     R
            us to set up a headless integration that ensures a split between                                                                                                                                                    NUMBERS
                                                                                                                                                                                                                           OMNICHANNEL
                                                                                                                                 E      I     I     A     E     O     V      I     O     A      I    S      I                 OUTBOUND
                                                                                                                                                                                                                               OVERLOAD
                                                                                                                                  L    C      P     D     E     R     M      Y     V     H     U     B     N
                                                                                                                                                                                                                              ROTTERDAM
                                                                                                                                 E     H      T     R     R     O     C      E     E     C     Y     O     B                     ROUTING
                                                                                                                                                                                                                               SIPTRUNKS
                                                                                                                                 P      A     R     E     F     U     E     N      R     E     L     R     O
                                                                                                                                                                                                                                     TALK
                                                                                                                                 H     N      U     T     L     T     C      R     L     C     L     D     U                  TELEPHONE
                                                                                                                                                                                                                                TOLLFREE
                                                                                                                                 O     N      N     T     L      I     I    O      O     I     A     E     N                         UIFN

                                                                                                                                 N      E     K     O     O     N     O     U      A     O     C     R     D                        VOICE
                                                                                                                                                                                                                          VOICECHANNEL
                                                                                                                                 E      L     S     R     T     G     V      J     D     V     X     E      E                     XCALLY



                                                                                                                                                          M                                          E






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