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            customers has become an important part of the Stoov®   cross-border ambitions depends on our funding roadmap.
            brand and DNA.”                                   We have secured large financing with which we can start
                                                              growing seriously and the ambition – due to the increase
            Always stay involved in customer service          in competition – is to grow quickly internationally and to
            “Stoov® is run by a small team. We manage to do so and   claim a strong market position, whilst connecting Stoov® as
            to keep on growing by outsourcing all seasonal activities   a brand name to the feeling of warmth and comfort.”
            such as fulfilment and customer service. Initially, we kept
            customer service in-house, but after we had to juggle our   “We are also considering getting rid of seasonality by
            customer service by adding temporary workers and students   expanding to Australia and New Zealand. The market is
            due to extreme growth in 2019, we decided to outsource it   ideal, as people there practically live outdoors. Further into
            as well. In 2020, we partnered with Salesupply to scale our   the future, I would love to launch in the United States at
            customer service at pace with our growth. With Salesupply,   the right time. In order for us to reach this objective, we
            we have close coordination at different levels every month.   cannot just recklessly copy and paste our rollout strategy
            As a brand and entrepreneur, it is so important to know   because the US is a completely different market. Let’s
            what is going on with your customers. This way, you keep a   just say that we are definitely not done yet, and we have
            grip on your products and service and are able to improve   many great outlooks and opportunities in the future,” Teun
            where necessary,” says Teun.                      concludes. ••

            Strong brand and market position
            At the moment, Stoov® is active in Germany, The
            Netherlands, Austria and Belgium, but the ambition
            doesn´t stop there. “We definitely have cross-border
            ambitions for the near future. Our roadmap for our

























































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