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~ Founder ~

COLUMN

THE HERE-TO-STAY TREND IN E-COMMERCE: SUSTAINABILITY

ustainability is not a negligible factor for online shops. Environmental and
sustainability awareness has changed from a trend to an everlasting necessity in
Se-commerce. Online retailers have been pondering topics such as corporate social
responsibility and eco-friendly approaches in the supply chain for some time now in a
bid to successfully address increasing demands for sustainability from their consumers.

The e-commerce sector is a bridge between the digitalisation of our society and the
transition to a more sustainable economy. It is a sector in constant and rapid evolution,
shaped by new technologies, new ambitions and ideas, and new demands. Ultimately,
this makes it a sector capable of spearheading innovative sustainable solutions. Ranpak,
for example, is a global leader in sustainable, paper-based on-demand protective
packaging solutions for e-commerce, retail and industrial business, big and small. In
this issue, they give us a deeper look into their sustainable solutions for e-retailers.

In addition, while enjoying a nice cup of coffee/tea, we discussed the importance of
sustainable products with the Global Communication & e-Business Director, Marina
Vasilara, at APIVITA SA. The company offers effective natural
beauty products for the face, body, and hair from value-added
bee products and medicinal plants.

Furthermore, we would also like to introduce you to our latest COLOFON
rubric, the Topic Special, in which we go more in-depth into
interesting subjects within cross-border e-commerce. Of course,
in this issue, we will highlight sustainability within e-commerce
by discussing some of the most pressing challenges, such as FOUNDER & PUBLISHER JEROEN LEENDERS
packaging, delivery and returns.
EDITOR-IN-CHIEF SANNE LEENDERS
Enjoy reading! EDITORS RUUD DEN ROOIJEN, LAURA MARTIN

GRAPHIC DESIGN & LAYOUT NICO HOEIJMANS
Jeroen Leenders,

Founder Cross-Border Magazine
[email protected]
WEBSITE: WWW.CROSS-BORDER-MAGAZINE.COM

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contact: [email protected]
The Cross-Border Magazine is owned and published by Salesupply BV in
association with EcommerceNews.eu. No person, organisation or party
can copy or re-produce the content of the Cross-Border Magazine
or any part of this publication without a written consent from the
editor-in-chief or publisher. The publisher, authors and contributors
reserve their rights with regards to copyright of their work.

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