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~ Boxberry International ~





            4. Take good photographs of your products           BOXBERRY INTERNATIONAL:
            High-quality photography is a must. Some experts endorse   BOXBERRY INTERNATIONAL OFFERS A READY-MADE SOLUTION FOR GLOBAL E-COMMERCE
            a plain white background, as it suits most products. If it’s   BUSINESSES. IF YOU WANT TO TRY OPERATING IN RUSSIA, OR IF YOU WANT TO BOOST
            possible, make sure to show the item in use — that may also   YOUR SALES WITH ANOTHER SALES CHANNEL, WE CAN HELP YOU SET UP EVERYTHING FOR
            boost product sales. Some marketplaces allow you to upload a   LAUNCHING YOUR BRAND ON POPULAR RUSSIAN MARKETPLACES. THAT INCLUDES ANALYSIS
            video to a product listing: this would be the best way to show   OF YOUR SKUS, TRANSLATING PRODUCT LISTINGS, SUPPORT WITH PROMOTION, AND END-TO-
            an item in use or from every angle.                 END LOGISTICS. FOR MORE INFORMATION, PLEASE CONTACT US AT [email protected] OR VISIT
                                                                INTERNATIONAL.BOXBERRY.RU.
            Another thing worth including in the product listing, in
            addition to the photographs, is an infographic. This way,
            the time a customer spends on examination of the product
            listing will significantly decrease. Put the main product
            features and characteristics in the picture along with the
            product photographs. For instance, for cosmetics, it would be
            ingredients and main components. For electronics — main
            advantages, technical specifications, and working modes.

            5. Make use of the promotional tools marketplaces
            offer
            Marketplaces usually have a significant number of marketing
            tools available for the seller’s use — make sure to take
            advantage of them. For example, one of the biggest Russian
            marketplaces offers a variety of marketing tools such as
            special prices for Premium users, brand showcase page, paid
            reviews, and global promo campaigns related to different
            occasions. Some of the tools are even free, so make sure to
            learn about them. ••



















































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