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~ Boxberry International ~
4. Take good photographs of your products BOXBERRY INTERNATIONAL:
High-quality photography is a must. Some experts endorse BOXBERRY INTERNATIONAL OFFERS A READY-MADE SOLUTION FOR GLOBAL E-COMMERCE
a plain white background, as it suits most products. If it’s BUSINESSES. IF YOU WANT TO TRY OPERATING IN RUSSIA, OR IF YOU WANT TO BOOST
possible, make sure to show the item in use — that may also YOUR SALES WITH ANOTHER SALES CHANNEL, WE CAN HELP YOU SET UP EVERYTHING FOR
boost product sales. Some marketplaces allow you to upload a LAUNCHING YOUR BRAND ON POPULAR RUSSIAN MARKETPLACES. THAT INCLUDES ANALYSIS
video to a product listing: this would be the best way to show OF YOUR SKUS, TRANSLATING PRODUCT LISTINGS, SUPPORT WITH PROMOTION, AND END-TO-
an item in use or from every angle. END LOGISTICS. FOR MORE INFORMATION, PLEASE CONTACT US AT [email protected] OR VISIT
INTERNATIONAL.BOXBERRY.RU.
Another thing worth including in the product listing, in
addition to the photographs, is an infographic. This way,
the time a customer spends on examination of the product
listing will significantly decrease. Put the main product
features and characteristics in the picture along with the
product photographs. For instance, for cosmetics, it would be
ingredients and main components. For electronics — main
advantages, technical specifications, and working modes.
5. Make use of the promotional tools marketplaces
offer
Marketplaces usually have a significant number of marketing
tools available for the seller’s use — make sure to take
advantage of them. For example, one of the biggest Russian
marketplaces offers a variety of marketing tools such as
special prices for Premium users, brand showcase page, paid
reviews, and global promo campaigns related to different
occasions. Some of the tools are even free, so make sure to
learn about them. ••
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