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~ Tradebyte ~

our one-stop provider to accelerate digital WHAT’S BEHIND THE UNION OF THESE
fashion sales COMPANIES, AND WHAT MAKES THEM
YThe pandemic has accelerated the need for brands A PERFECT MATCH? WE SPOKE TO
and retailers to go all-in on their digital performance, which TRADEBYTE CEO MATTHIAS SCHULTE TO
Tradebyte answers to with a standardised, scalable and GET TO KNOW THE DTC POWERHOUSE
stable solution for all players in the market. This ensures BETTER AND FIND OUT WHAT THE
extremely quick time-to-online processes for brands as they FUTURE HOLDS FOR TRADEBYTE.
gain access to the Tradebyte ecosystem, which provides a
pool of connected brands for retailers that enter the platform WHEN ANATWINE AND TRADEBYTE
business. Tradebyte calls it the “Super Retailer Network”. JOINED FORCES IN 2021, THE
And with Zalando, About You, Otto, Amazon and Pro:Direct LANDSCAPE OF THE EUROPEAN
Sport (to name a few) as parts of it, “super” seems very likely INTEGRATION BUSINESS CHANGED
to be a telling name. With a portfolio of over 700 brands, 100 SIGNIFICANTLY: YOUR COMPANY HAS
platforms and marketplaces, Tradebyte is a one-stop provider FAST BECOME A COMPETITIVE CLOUD AND SERVICE PLATFORM DRIVING DIRECT-
for brands to enhance their digital commerce and move TO-CONSUMER COMMERCE FOR FASHION AND LIVING PLAYERS. WHAT MADE
into Direct To Consumer (DTC) retail. This model allows YOU FEEL THAT YOUR COMPANIES WOULD BE A GOOD FIT?
brands to gain access to larger audiences in marketplaces MATTHIAS SCHULTE: WHEN WE FIRST DISCUSSED THE IDEA OF ANATWINE &
without having to sell their stock to the retailer but instead TRADEBYTE JOINING FORCES, IT DIDN’T TAKE VERY LONG FOR US TO CONCLUDE
selling directly to the shopper through software that THAT THE TWO BUSINESSES WERE VERY COMPLIMENTARY AND THE COMBINATION
Tradebyte integrates and manages. And there’s another ace up MADE PERFECT SENSE. TRADEBYTE BRINGS ESTABLISHED, FEATURE-RICH SAAS
Tradebyte’s sleeve: Tradebyte is the preferred integrator for SOLUTIONS, AND ANATWINE BRINGS A CUSTOMER-CENTRIC APPROACH TO
Zalando, which they are a part of. Basically speaking, access SERVICES AND TECHNOLOGICAL KNOW-HOW, AND THE COMBINATION OF BOTH
to seamless DTC has never been easier. •• LEADS TO AN INDUSTRY-LEADING, BROAD VALUE PROPOSITION THAT CATERS
TO ALL BRANDS AND RETAILERS THAT OPERATE A DTC OR PLATFORM BUSINESS.
THE FINAL CONSIDERATION WAS ONE OF CULTURE, AND WE WERE DELIGHTED
TO DISCOVER THAT BOTH ORGANISATIONS WERE ALMOST IDENTICAL IN THEIR
CORE ETHOS, HIGHLY ENGAGED AND COLLABORATIVE, AND FOCUSED ON MAKING
“WE WILL BE THE KEY THINGS WORK FOR OUR CUSTOMERS.
TRADEBYTE’S MISSION IS TO MAKE PLATFORM PLAYERS SUCCESSFUL. WHAT IS
ENABLER ACROSS EUROPEAN YOUR COMPANY’S GREATEST STRENGTH THAT HELPS YOU ON THIS MISSION?

MATTHIAS SCHULTE: THE BEAUTY OF OUR COMBINATION IS THAT BOTH
FASHION AND LIFESTYLE COMPANIES USED TO BE HIGHLY DEMAND-DRIVEN IN THE PAST AND THAT TODAY
WE HAVE THE JOINT POWER TO ENTER THE DRIVER’S SEAT FOR OUR BUSINESS.
RETAIL TO MAKE PLATFORM ON TOP OF THE RELEVANT CONNECTIONS WE PROVIDE BETWEEN BRANDS AND
RETAILERS ACROSS THE PLATFORM INDUSTRY, WE WANT TO DO EVERYTHING TO
EMPOWER OUR PARTNERS TO BE SUCCESSFUL. THEREFORE, WE WILL EVOLVE
PLAYERS SUCCESSFUL!” OUR BUSINESS MODEL IN REGARDS TO BI POSSIBILITIES, PERFORMANCE, AND
MARKETING TOOLS. WE WILL BE THE KEY ENABLER ACROSS EUROPEAN FASHION
AND LIFESTYLE RETAIL TO MAKE PLATFORM PLAYERS SUCCESSFUL! ADDED TO
THE LEADING VALUE PROPOSITION, WITH OVER 700 BRANDS AND 80 RETAILERS
CONNECTED TO OUR NETWORK, WE OFFER BY FAR THE LARGEST OPPORTUNITY
FOR RAPID EXPANSION AND GROWTH ACROSS EUROPE, ESPECIALLY WITHIN THE
FASHION & LIFESTYLE SEGMENTS.
YOUR DIRECT-TO-CONSUMER SOLUTION CONNECTS TO THE BEST-IN-CLASS
SUPER RETAILER NETWORK, INCLUDING MORE THAN 80 RETAILERS SUCH AS
ABOUT YOU, AMAZON, JD SPORTS, AND ZALANDO. WHAT ARE THE NEXT STEPS
FOR TRADEBYTE?
MATTHIAS SCHULTE: WE ARE VERY MUCH EXCITED ABOUT HOW THE PLANNING
OF THE PAST MONTHS WILL NOW BE TRANSLATED INTO ACTIONS LEADING TO
TRACTION AROUND OUR MARKET LEADER POSITION. SO THE COURSE HAS BEEN
SET. NOW WE ARE LOOKING FORWARD TO BRINGING THIS GREAT IDEA TO LIFE.

WANT TO GO DTC OR START A MARKETPLACE OF YOUR OWN? VISIT WWW.TRADEBYTE.COM AND GET IN TOUCH!

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