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for Hunkemöller two years ago, starting with only ten The same goes for our third-party business partners. After
partners. Currently, we already have 42 different partnerships, big events, such as Black Friday, we prepare post-mortem
which means that we quadrupled the number of partnerships meetings to discuss the event and analyse exactly what
within only two years. With the help of our partners, we are happened and what we can improve on in the future.”
able to position ourselves differently in each country to reach
all of our customers in the correct manner.” “Marketing around holidays can be quite expensive and is also
very price-based. Therefore, we try to do it a bit differently
Being flexible is the key to ensuring good by already trying to build up our brand consideration before
partnerships the holiday season even starts to attract more customers.
“During the beginning of the COVID-19 outbreak, we In addition, we also ensure that our customer support
noticed a shift in demand from our partners. They specifically and logistics are prepared before these holidays. We try to
asked us not to send any products to them during the first gradually, during the beginning of November, have enough
two weeks because of the uncertain times. However, after the people in place according to the forecast we have made prior.
first two weeks, they wanted us to send as many products as Lastly, we also try to deliver the products to our partners and
possible due to the tremendous amount of growing demand our physical stores earlier during these holidays so that they
on their online platforms. Thus, as a partner, it was of great can prepare in advance as well because this can sometimes be
importance to be flexible and understand our partners’ needs quite a challenge,” Daniel concludes. ••
and wishes during those times and because of our flexibility,
we were able to build even stronger partnerships. Every
partner is different. Therefore, you need to be the best person
you can be for your partners. If you have a good relationship,
you can find the best possible solution together.”

Building brand awareness before the holidays
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“Hunkemöller as a brand already starts preparing for
REQUEST A STRATEGIC SESSION FROM THE M
important events a year in advance. The product direction
CHANNELENGINE TEAM FOR SELLING
and product innovation are already prepared at that point. Y
CROSS-BORDER.
CM
MY
CY Discover visual customer service
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Sell more by showing products through the chat
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