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~ Coffee Corner ~

offee or tea? When and how? Let’s say an online retailer/brand wants to significantly
Depends on where I am. Before COVID, I used to improve its online presence. How could TLG
Ctravel a lot between China and Barcelona. When Commerce help them with that?
I’m in China, I prefer to have tea at any time of the day and We help them through our three main services: consulting,
occasionally a coffee. In Barcelona, my routine is to have a cup technology, and marketing. Each brand is different, so we
of tea with a drop of milk and honey early in the morning. And suggest carrying out a consultancy to define needs and
then, a coffee with milk for breakfast with a butter croissant expectations as well as analysing the current situation of the
and ristretto after lunch. brand in the digital market. Although they want to start the
action quickly, we suggest they take a pause and audit what
Can you tell us a bit about TLG Commerce and your- has been done, what has to be done and goals. This gives us
self? a picture of their current situation and the action plan in all
I was the founder and CEO of TLG Commerce group back areas. This is when Technology and Marketing departments
in 1999, and in 2010, I moved to China to set up the company appear on the scene to work on the action plan and towards the
and define the strategy in Hong Kong and China. Previously, I goals, always together with the brand.
worked at Capgemini as a Senior Service Manager delivering
projects and services in Europe and the USA. TLGCommerce Lastly, could you tell us about some of the latest
is a group of e-commerce companies founded in 1999, divided trends within e-commerce?
into two: LogiCommerce, an e-commerce software company I would say AI Marketing Automation is the latest trend this
and Trilogi, an e-commerce consulting firm. year, but only for those that did a proper job before. The path to
reaching this moment when a brand can implement these tools
Trilogi specialises in consulting, designing, implementing, and is quite long, and not only does e-commerce have to be ready
marketing e-commerce sites for medium to large companies for it, but also the brand.
across Europe and the Asia Pacific, with offices in Barcelona,
Hong Kong, Madrid, and Shanghai. Special mention to Trilogi On the other hand, Omnichannel is also another trend.
Asia, which helps European brands entering into the China However, I’d define it as a must, which is not easy to
digital ecosystem, which is very different from the western implement. Brands need to connect seamlessly online and
market. We are official partners of Adobe Magento, Prestashop, offline. Not only the e-commerce site with the brick-and-
LogiCommerce, VTEX for e-commerce platforms and Google, mortar stores but also the marketplaces like Amazon, Zalando
Facebook, and others for marketing. and Ventaprivee. Customers want a full experience, either
online or offline. For example, if they buy something online
LogiCommerce is a software company that offers an and need to be refunded, they want to have the chance to go
advanced Headless e-commerce platform to medium and to any store and change it. And the same for the other way
large companies. LogiCommerce highlights connecting to around. ••
the entire customer experience, marketing requirements and
sales channels for B2C & B2B. More than 200 customers like
SEAT CUPRA, VW, Audi, Herman Miller, Munich, Carmina,
and ASH in different sectors trust us.

What kind of strategy/model does TLG Commerce
use to ensure its success?
Quality is in the soul of our company. We invest in delivering
high-quality projects and services, and we are constantly
improving and evolving them. We keep ourselves updated all
the time, dedicating up to 20% of our people to R+D.
We are a self-fund company; hence we have grown by
reinvesting our profits in improving all of our departments. We
are competing with huge consulting firms. Sometimes we win,
sometimes we lose, but we are getting our portion of the cake,
which makes us very happy. We don’t sell nonsense, and we say
things clearly. And when we foresee a customer project won’t
succeed, we say that clearly.

Since we deliver services for companies in two markets (China
and Europe), our services are adapted to each one. China and
Europe are very different.

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