Page 48 - CBM19

~ Ranpak ~

customer will understand that mistakes can happen, and every aspect of our business. However, this is still difficult
they will be happy with the alternative solution.” in some aspects. This mainly comes up when we look at the
transport of the products. The product must be able to get
COVID was not entirely beneficial for all from point A to B, and this naturally also causes more CO2
e-commerce companies emissions.”
“80% of our sales are derived from B2B companies who
want to thank their clients or partners. However, during the “In the beginning, we delivered our products in a cooling
COVID-19 outbreak, people started working from home. bus with cooling boxes. The product, for example, a cake,
Thus, our B2B customers did not know where their client was then delivered to the customer and the cooling box had
or partner was at that time since they were probably all to be returned to us with the delivery person so that we
working from home. It turned out to be a bridge too far for could clean the box and send a new product. This, of course,
some of our customers to send a treat to the personal homes requires a lot of energy and is also not a sustainable option.”
of their business relations. Ultimately, this had a great
impact on our business due to the fact that this segment had “We came across Ranpak as they were by far the best
come to a standstill.” when it came to sustainable solutions and they offer a
great service. Ranpak has supplied us with the WrapPak®
“The cakes that we would usually send were meant for Protector, an on-demand Cold Chain packing solution
approximately fifteen or more people, but during those which is 100% paper based. The machine produces waved
days, people were only able to invite a limited number of paper pads to be used as thermal liners. Packed cakes are
people into their homes. This led to our cakes needing to be picked up at 9 PM and delivered the next day. Ranpak’s
smaller in addition to the fact that B2B companies did not thermal protection packaging both protects the cakes and
know where their business relations were.” provides an excellent unboxing experience for the customer.”

“However, another segment arose from the COVID-19 “The boxes, including the paper thermal liners and cool
pandemic, which we did not expect. Companies were packs, that remain at the customer keep the cakes cooled
ordering smaller treats, such as cookies or brownies, to by means of a specific sustainable system and are also fully
their own employees to thank them for their hard work and biodegradable. As a result, the boxes no longer had to be
encourage them during these difficult times. And eventually, returned. Moreover, our customers no longer had to put the
they would use these treats to welcome their employees back products separately in the refrigerator because the packaging
once they started to work in the office again. In addition, would already cool the product itself. They could just take it
our B2C segment also showed some growth during these out of the box and it would be ready to eat,” says Eric.
times,” Eric continues.
Expanding even further
Sustainable and cooling packaging “One of our most recent plans for the future is expanding
“There is always a battle between price and sustainability. our bakery. As an e-commerce company, we started our
It must be as sustainable as possible, but of course, it must own bakery, and we are very excited about expanding it
not be too expensive for us or for the customer. Of course, even further. Ultimately, we want to be the frontrunner of
we always look at what we can do with sustainability in confectioneries in the Benelux,” Eric concludes. ••

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