Page 51 - CBM19

~ Tradebyte ~

THE MOST

PLENTIFUL TIME OF

THE YEAR:

CYBER WEEK TRENDS

AND NUMBERS FOR 2021

Text: Alexandra Koken // Photos: John Schnobrich, Unsplash

The post-pandemic holiday shopping season, which is usually counted from Black Friday
until Christmas, is predicted to hit new levels in 2021. Last year broke records in digital
sales, reaching $1.1 trillion in global sales, up 50% from 2019. And from that number, a total
of $270 billion came from Cyber Week alone. One thing’s for certain: retailers can make or
break their annual quota in just a few days during the holiday season. Here’s why and how!

Holiday shopping is expected to start earlier in 2021 This movement plays perfectly in the holiday season when
In 2021, the holiday season is predicted to kick off as early as buyers are looking for gifts for their loved ones they might
November 11th on Singles Day. Especially post-pandemic, not usually buy for themselves. Almost 8 out of 10 consumers
there are good reasons for this. Demand has become “pent asked in a survey used a Facebook-owned app or service to find
up” during lockdowns and unease, creating an opportunity for gifts last holiday season. And people are buying on these apps,
brands and retailers to connect with both customers as early as too. Grand View Research has estimated that social commerce
the summer. Furthermore, spreading out holiday gift shopping led to 11% of global retail e-commerce revenue in 2020 and
might be a consideration for many buyers watching their created $474 billion in sales.
wallets after a financially stressful period.
Your holiday shopping and Cyber Week success is
Holiday shopping and Cyber Week thrive on digital defined by one thing
and mobile The shipping and logistics behind your Cyber Week strategy
One thing 2020’s Holiday Shopping Season really showed is what will make or break being able to benefit from this
was the massive boost of digital and mobile sales: 10 years of whopping demand on the marketplaces. After price and
growth in digital sales channels were reached in the first three convenience of buying, shipping is what defines winners and
months of the pandemic. In the week leading up to Christmas, losers of the holiday season. ••
digital sales grew another 58%. There has also been a huge shift
to smartphones, with over half of digital Christmas revenue in
2020 coming from them: mobile comprised 71% of traffic and
55% of orders, while desktop saw 26% of traffic and 41% of
orders year-on-year globally during Cyber Week. WORK WITH THE EXPERTS
Tradebyte is the European number one integrator for fashion businesses and
Discovery commerce: shopping inspiration has specialises in making platform players successful. Their marketplace experts
moved to social channels help clients prepare their business for holiday shopping and Cyber Week
Discovery commerce has brought shopping inspiration to 2021. Find out more on tradebyte.com.
social platforms where consumers are spending time anyway.

51