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~ Founder ~

COLUMN

ARE YOU READY FOR THE SHOPPING HOLIDAYS?

t is time to gear up for the most wonderful time of the year: the holiday shopping
season. After an unexpected year of events, many retailers are looking to capitalise
Ion the season. This is where planning early and prioritising online efforts come into
play.

Online sales are booming. Especially during the magical holiday shopping season
running from late November to early January. The pandemic continues to define daily
life, shape the economy and colour consumers’ outlooks. Therefore, it will inevitably
make its mark on the holidays as it did last year. In this issue, we put a special emphasis
on the holiday season since days such as Black Friday, Cyber Monday and Christmas
are slowly creeping around the corner.

However, one thing that customers keep looking for is the perfect customer experience.
Customer experience has fast become a top priority for businesses to gain customer
loyalty, and the upcoming years will be no different.

Moreover, people increasingly see customer experience as
indispensable to successfully compete in the market and keep
customer satisfaction high. Thus, in this issue, we will also be
taking a closer look at customer loyalty and how a brand such as
Hunkemöller ensures that its customers stay loyal to the brand. COLOFON

Lastly, some other articles in this issue of Cross-Border
Magazine feature Customer Care during the holiday season:
don’t keep your customers waiting, and why customer support FOUNDER & PUBLISHER JEROEN LEENDERS
should be a top priority for cross-border logistics companies.
EDITOR-IN-CHIEF SANNE LEENDERS
I wish you reading pleasure! EDITORS RUUD DEN ROOIJEN, LAURA MARTIN
GRAPHIC DESIGN & LAYOUT NICO HOEIJMANS

Enjoy reading!

Jeroen Leenders,
WEBSITE: WWW.CROSS-BORDER-MAGAZINE.COM
Founder Cross-Border Magazine
[email protected]
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can copy or re-produce the content of the Cross-Border Magazine
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reserve their rights with regards to copyright of their work.

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