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~ Worldline ~

As the post-pandemic landscape is still unclear, retailers all over the world are working to decipher
industry-wide best practices. If the transition to online is nothing new, it has tremendously
accelerated. Now the question is, where is e-commerce heading and what concrete actions can
merchants take to improve their digital payment strategy?

he past year has shown how important it verify their choices or
is for businesses to be quick on their feet. make some changes, it
T Retailers across Europe, both traditional has to be easy. In terms
brick-and-mortar companies and pure e-commerce of UX, customers prefer
players, have had to adapt to new consumer the Order Summary
behaviours. Companies that were heavily relying to be in the very last
on foot traffic and niche markets have embraced section they see on the
digital in its many forms. We have seen that page before pressing
retailers who started operating in new locations, the “Pay” button. This
using new tools to engage their customers or way, they can select or
investing in digital channels such as marketplaces, input their payment
could actually seize unprecedented opportunities. details, review the order
summary, and then pay.
A new reality for merchants, especially for small and
medium businesses #2 Optimise for mobile payments
While major retailers have been adapting their overall Create a fully responsive design, making sure that your
omnichannel customer experiences, local consumption payment page automatically adapts to the screen size of
trends and shortage of stocks have also distributed buyers’ your consumer’s device. Over 30% of transactions happen
attention towards a wider range of e-commerce websites. on mobile devices. When looking at the 100 largest
Now more than ever, consumers are paying attention to merchants who activated Worldline’s responsive payment
small and medium businesses that are in a position to page, we can see a 7% average increase in sales conversion.
engage authentically. Many have even seen an increased rate of more than 20% –
all because of small adjustments to the checkout process.
Online payments are not just for the big players anymore.
Smaller-size retailers who pivoted during the pandemic— #3 Localise your checkout page for cross-border purchases
or are about to—have their say. The last months have Propose the right currencies, languages and payment
shown, of course, that there is more than one solution to methods to ensure a smooth checkout experience right
use or one platform to sell on. But they all end up with the across the globe. A massive 54% of consumers will abandon
same good old conclusion: the success of each conversion their purchase at the checkout if their preferred method
is determined by how smooth the final step is – here we of payment is not available. When selling in multiple
are talking about the crucial payment stage. markets, it’s essential to understand the whole map of
payment preferences – such as Cartes Bancaires in France,
Optimise your payment experience to boost Bancontact in Belgium or iDEAL in the Netherlands.
conversion rates Your payment partner is here to provide guidance and
Having the right digital infrastructure can help merchants make it easy.
take advantage of each customer’s interest in their brand
and offering. Let’s explore how payments can be an #4 Create a frictionless and user-friendly journey
enabler of your transactions by building digital trust with Design your payment page to match the rest of your
customers and removing all unnecessary frictions. website. Your customer wants a familiar and easy-to-
navigate checkout experience. Use the same colours, font
Worldline has conducted extensive UX research to define and logos to make the customer feel comfortable. Make
the most effective checkout conversion tips. By adopting sure that frequent tests of your end-to-end purchasing
these best practices, you can optimise your payment journeys are done to provide customers with the best
experience to boost conversion rates by up to 35% and support and experience.
deepen customer trust and loyalty.
#5 Build customer trust with design, security features and
#1 Make the checkout decision a no-brainer for your customers payment options
Provide a full and clear order summary. Customers want Include padlock symbols, a progress bar and the logo of
to feel in control when paying online. So, if they want to your trusted payment provider on your checkout page,

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