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~ Salesupply ~

BISSELL:

“SELLING CROSS-

BORDER WAS THE

BASIS OF OUR WINNER

CATEGORY
CUSTOMER SUPPORT & FULFILMENT
QUICK GROWTH” POWERED BY
2021

Text: Sanne Leenders // Photos: BISSELL

BISSELL is a vacuum cleaner and floor care product manufacturing cooperation headquartered
in Walker, Michigan. With 145 years of experience, BISSELL is a family business that has been a

leader in home care for five generations by continuously innovating their products, maintaining
a healthy relationship with their partners and, most importantly, keeping their customers at the
centre of all of their innovations. We spoke with Marlene Frischmann, E-commerce Manager at
BISSELL, to present the Cross-Border Magazine Award within the category Customer Support
& Fulfillment and to talk about cross-border e-commerce topics.

It’s an honour to receive this award. It world of cleaning products. We are still a family-run
demonstrates that our cross-border sales business in its fifth generation and have been trading
“strategy is the right way forward for us.” for 145 years! Coming from a corporate background, the
difference when working in this kind of environment is
“I started as E-Commerce Manager with BISSELL less immense. You feel the passion from every colleague, and
than two years ago. I was very keen to get on board with it drives innovation, allowing us to create groundbreaking
a brand that was very well established in the US but had products such as our Crosswave wet-cleaning range that
great growth potential here in Europe. The goal for me vacuums, washes and dries floors.”
from day one was to expand BISSELL’s direct websites,
and within two years, we have progressed from our first Can you tell us something about the importance of
European e-com website in 2019 to our current five selling cross-border within your company? And how
websites and counting,” says Marlene. has selling cross-border helped your company grow?
“Selling cross-border is immensely important to us. It was
What distinguishes BISSELL from other brands? actually the basis of our quick growth. With our European
“BISSELL stands out amongst our competitors in the headquarters and main warehouse here in The Netherlands,

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