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~ Salesupply ~

it was critical for us to find a local solution to help us sell Foundation® and its mission to save homeless pets. It’s a
and ship to other European countries as fast as possible. great initiative that every customer automatically supports
When we started our collaboration with our fulfilment when shopping with us,” says Marlene.
partner, Salesupply, and discussed the concept of selling Protective
cross-border for e-commerce, it was very quickly clear that Why do you think these trends will take the
packaging solutions
this was the right path for us to take. Without the option spotlight?
of selling cross-border, we wouldn’t have been able to Marlene continues: “Society is transitioning, and our
launch one website after the other at such high speed while markets no longer only demand great products delivered
maintaining a great customer experience.” cheaply and quickly. Our customers are acutely aware of
the existential threats to our planet, and social media and
“It’s also important to note that BISSELL has very online communities continuously highlight societal ills with a future
committed partnerships with distributors, and being part and injustices. Our customers expect us to step up and lead
of a European sales network is equally relevant to them. the way in taking action to make the world a little better
This channelised approach has been very successful for in whatever way we can. This is a great opportunity for all
us, and the possibility to sell across Europe in all our of us to get on board, contribute in a positive way and stay
sales channels has been another reason for our company’s relevant within our marketplace.”
growth,” Marlene continues.
Do you have any particular tips for companies that
What are some of the biggest challenges or pitfalls want to start selling online and/or cross-border?
when it comes to selling cross-border? “Starting an online business from scratch is never easy,
“With the right partner, selling cross-border can be a very but I think once you have set up the basics for your local
easy solution. The trick, though, is to acknowledge that market, selling cross-border is just a small next step that
every country you ship to is different and has its own local can have a big impact. Be open-minded about it, do your
shipping terms, costs, taxes, payment methods, shopping research on who’s the right partner for you, try it out with
behaviour, website expectations, etc. When expanding one market first and then go as global as you dare.”
quickly, it’s tempting to maintain a single structure with
common processes for all countries, but we have learnt that You have been selected as a winner of one of
it’s crucial to also be locally relevant.” the Cross-Border Magazine Awards of 2021 for
outstanding performance in Customer Support
What would you consider to be a secret weapon when & Fulfilment. Can you tell us how Salesupply has
it comes to successfully selling cross-border? helped you to accomplish this?
“I don’t think there’s a “secret” weapon for selling cross- “As the fulfilment partner for all our e-commerce
border, but it’s crucial to maintain local relevance, orders and the customer service behind our webshops,
understand different shopping behaviour in each of your Salesupply has helped us immensely in our growth story.
markets and get on board with an experienced partner in Their experience in cross-border fulfilment and their
selling cross-border.” great customer support team has been vital to the speed
and success of our e-commerce roll-out across Europe,”
Can you tell us something about the importance of Marlene concludes. ••
e-commerce within your company?
“Our direct-to-customer (DTC) e-commerce business
plays a very important role within BISSELL. It’s actually
one of our growth drivers, and the expectations for Europe
and Asia are very high for the next few years. When
I started at BISSELL, most of our sites were brand-
focused, and it’s an ongoing process to transition these to
e-commerce sites.”
We bring supply chains in balance
Nowadays, there are a lot of different trends in
e-commerce and cross-border selling, such as with the environment and deliver
sustainability and transparency. What trends do you
think will take the spotlight in the upcoming year(s)? protective packaging solutions SCAN
“As you mentioned, I think sustainability is already playing
that are good for the world, and
a big part. Every company that does not have this on its for more info
radar will struggle very soon. Another trend is “giving
good for the bottom line.
back,” i.e. what does your company or your product do to
help society? We at BISSELL support the BISSELL Pet

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