Page 19 - CBMAwards2021-V2b

~ Oct8ne ~

LG ELECTRONICS:

“LISTENING TO

YOUR CUSTOMER

IS THE MOST

WINNER
IMPORTANT CUSTOMER EXPERIENCE

CATEGORY

ASPECT OF POWERED BY
2021

SELLING ONLINE”

Text: Sanne Leenders // Photos: LG Electronics

LG Electronics is a consumer electronics manufacturer founded in South Korea in the

middle of the last century (1958). It came from the fusion of two different companies: Lucky
and Goldstar. Since then, they have grown and established their operation in many different
countries around the world. In Spain, this year (2021), LG Electronics is celebrating its
25th anniversary. “I guess that almost everyone knows LG Electronics because some of
our products are part of customers’ daily lives,” says Sergio Novajarque, Customer Service
Director at LG ELECTRONICS IBERIA. We presented LG Electronics with the Cross-
Border Magazine Award for the category Customer Experience.

We are very proud of what we achieved in air conditioners (commercial & industrial, like our Multi
2021, as this award recognises how we focus on V family), hotel TVs, professional displays in our Digital
“providing the best support to our customers.” Signage division (including video walls, information displays
& LED signage) and PV solar panels & batteries. Today
“We manufacture many different products. Probably those after 25 years, we are proud to be leaders in many categories
developed for the end-users are more recognisable, such as such as refrigerators, large-capacity washing machines,
our TVs & monitors, soundbars and other audio equipment, TVs, monitors, and as a whole, all leading energy-efficiency
laptops, home appliances like refrigerators, washing machines, segments. I joined LG Electronics Spain 14 years ago, and
microwaves, dishwashers, domestic air conditioners, etc. became Customer Service director in December 2017, after
However, we also develop products for B2B sectors, such as enjoying different responsibilities in the company,” says

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