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~ Ranpak ~

What are the biggest challenges when it comes to result in a more efficient and environmentally friendly way of
selling cross-border? shipping,” Gerband says.
“The biggest challenge is to make sure the website feels local;
this includes translations and the choice in gifts and designs. Do you have any particular tips for companies that
Besides that, we make sure our customers have native- want to start selling online and/or cross-border?
speaking customer service and the best possible delivery “Try and test it. Just make sure all your systems are ready for
experience.” this.”

What do you consider to be the secret weapon when it You have been selected as a winner of one of
comes to successfully selling cross-border? the Cross-Border Magazine Awards of 2021 for
“Make sure you understand when and what the local outstanding performance in e-commerce. Can you
consumer is looking for and be there at the right moment tell us how Ranpak has helped you to accomplish
with the right gifts. You really need to understand the this? Please explain how Ranpak’s solutions
cultures and needs of different countries.” supported your business.
“We have been using Ranpak Automation solutions for over a
Can you tell us something about the importance of year now. These automated solutions consist of 3 box-forming
e-commerce within your company? Did you start machines (Form’it! Tray) and 3 machines that reduce the
selling online from the very beginning? carton height and then glue a lid to secure the parcel (Cut’it!
“E-commerce is very important to us because we are a 100% EVO). This helped us to optimise the packing of our gifts
e-commerce company, and we have been selling online since and to work more efficiently so we could send out more gifts
the very beginning. Thus, we would not be here if e-commerce with the same amount of people. It also helped us to use less
did not exist.” packaging materials and decrease the size of the packages
we are shipping out. This is a big win for us, the carriers, the
Nowadays, there are a lot of different trends in customer and the environment.”
e-commerce and cross-border selling, such as
sustainability and transparency. What trends do you “In cooperation with Paardekooper, a Ranpak distributor, we
think will take the spotlight in the upcoming year(s)? have also started using Geami® and the FillPak® TTC. With
“We think sustainable packaging and shipping will remain this, we have opted for an environmentally friendly solution
very important in the next coming years.” to protect the products in the box. Using these solutions
resulted in ergonomic advantages for the packers as well.
Why do you think these trends will take the These packaging solutions are faster, more flexible and more
spotlight? cost-efficient. Last but not least, these sustainable packaging
“Because of the ongoing growth of e-commerce, there is solutions support a truly premium unboxing experience, along
also enormous growth in shipments. If we can make sure we with explicitly sustainable packaging for our consumers,”
send products with more sustainable packaging solutions and Gerbrand concludes. ••
reduce the size of the box and amount of void fillers, this will

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