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~ Taxmen ~

KARHU: WINNER

CATEGORY

“MAKING AN TAX & LEGAL
2021
POWERED BY

APPROACH STEP

BY STEP WILL

HELP WITH ONLINE

CROSS-BORDER

GROWTH”

Sanne Leenders // Photos: Karhu
Karhu is a Finnish sports equipment company focused on running. Originally established
as “Oy Urheilutarpeita” in 1916, it was renamed “Karhu” (meaning “bear” in Finnish) four

years later. Karhu’s line of products includes sneakers, t-shirts and jackets. With a colourful
collection of lifestyle sneakers and a clothing line, the Finnish sports brand has managed
to keep growing for 105 years. We spoke with Emanuele Arese, President at Karhu Holding
B.V., to present them with the Cross-Border Magazine Award in the category of Tax & Legal
and to discuss some interesting cross-border e-commerce topics.

It is always a good feeling to receive awards, Can you tell us something about the importance of
“ especially for a sports brand like Karhu!” selling cross-border within your company?
“As we have a limited distribution strategy, it’s really
What distinguishes your brand or concept from important for us to sell cross-border because we can reach
others? a good amount of stores without over-distributing the
“I think that one of the most important things that product in smaller geographical areas.”
distinguishes us is our focus on distribution to independent
stores,” says Emanuele. What are some of the biggest challenges or pitfalls
when it comes to selling cross-border?

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