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~ Taxmen ~

“Sometimes different languages can create difficulties and, think will take the spotlight in the upcoming year(s)?
of course, duties and customs procedures when we ship out “Sustainability and transparency will become more and more
of the European Union.” important. Other than that, I think consistency and credibility
for a brand will also be key elements.”
What would you consider to be a secret weapon when
it comes to successfully selling cross-border? Why do you think these trends will take the spotlight?
“I would consider good logistic organization to be very “Consumers want to deal with brands that have a credible
important. Moreover, translated content into local languages and authentic face, and it’s very important that they can
is also key and can help retailers to sell successfully cross- come across from websites, social media and all other
border,” Emanuele continues. channels

Can you tell us something about the importance of Do you have any particular tips for companies that
e-commerce within your company? Did you start want to start selling online and/or cross-border?
selling online from the very beginning? “Make an approach step by step, even when the demand
“As you can imagine, we did not start selling online from the is growing fast. Trying to control the growth always pays
very beginning because our journey started in 1916, and as back in the long term.”
you can imagine, e-commerce did not exist at all back then.
However, e-commerce has become very important to us. You have been selected as a winner of the Cross-
Currently, we sell our products through wholesale retailers Border Magazine Award of 2021 for outstanding
and our own e-commerce channels. Selling online is crucial performance in Tax & Legal. Can you tell us how
to us because we can have direct contact with our final Taxmen has helped you to accomplish this?
customers. In addition, we can get the information we need “Selling cross-border requires knowledge of the taxes and
from our customers to always improve our products and our regulations of different countries, so we need to be assisted
processes,” Emanuele explains. by professional people in that field. Therefore, Taxmen
is a valid partner for us that can provide this particular
Nowadays, there are a lot of different trends in knowledge to us,” Emanuele concludes. ••
e-commerce and cross-border selling, such as
Text: Nico Hoeijmans // Photos: Dagmar Sporck, Drestige
sustainability and transparency. What trends do you

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