Page 5 - CBMAwards2021-V2b

~ Cross-Border Magazine ~

Kave Home is a Mediterranean design brand in the furniture and decoration industry. The
company has become a top international furniture design, manufacturing
and distribution company, with a presence in more than 80 countries.
We spoke with Francesc Julià Ametller, Managing Director at Kave
Home, to present the overall winner of the Cross-Border Magazine
WINNER
Awards 2021 and to talk about interesting cross-border e-commerce
topics.
2021
We are happy, excited and humbled to receive the “core” of the company and
this award. It’s always great to receive awards where every customer journey POWERED BY
“regarding our activity and performance, but starts.”
it also makes us willing to try harder and do even
better in the future. We are just starting.” Nowadays, there are a lot of upcoming
trends within the cross-border and e-commerce
“We develop unique, quality and sustainable designs while industry. What trends do you think will take the
offering our customers a fully digitalised omnichannel spotlight in the coming year(s)?
experience. We have a worldwide operation with a direct “Customer decisions will be mostly based on how well
presence in more than 80 countries and are rapidly the brand in question is doing in terms of sustainability,
expanding to become a global leader within the industry,” circularity and transparency regarding its operations and
says Francesc. products, and also on how well the brand is managing its
1-to-1 relationship with their customers, avoiding spam and
What distinguishes your brand or concept from personalising every single interaction,” says Francesc.
others?
“Our unique assortment with best-in-class value for Why do you think these trends will take the spot-
money products (high quality, affordable price) and our light?
sustainability commitment within the whole operation.” “On the one hand, we are basically destroying our planet,
and things need to change. On the other side, we are
Can you tell us about the importance of selling cross- becoming more and more reluctant about non-targeted
border within your company? marketing and aware of our privacy rights.”
“We basically exist because we are a global company. We do
75% of the turnover in international markets, and it’s been Do you have any particular tips for companies that
crucial for our growth.” want to start selling online and/or cross-border?
“Start testing small, then iterate fast. Also, avoid becoming
What are the biggest challenges when it comes to a performance marketing junkie by focusing a lot on
selling cross-border? conversion from the very beginning.”
“I would say that some of the biggest challenges of selling
cross-border are ensuring that the language is correct You have been selected as the overall winner of the
in each country, getting the payment methods right, Cross-Border Magazine Awards of 2021. Can you tell
discovering the unique buying habits of consumers, and us how Oct8ne has helped you to accomplish this?
logistics,” Francesc continues. “Oct8ne has played a very important role in our
organisation regarding customer success management
What would you consider to be the secret weapon for a while already. The platform has allowed us to step
when it comes to successfully selling cross-border? up in terms of 1-on-1 interaction with our customers
“A local team to take care of the customers, strong and onsite, reaching higher conversion rates, AOV and overall
reliable logistics operation and website adapted to local increasing customer satisfaction,” Francesc concludes. ••
customers (payment methods, etc.).”

Can you tell us something about the importance of e-
commerce within your company? Did you start selling
online from the very beginning?
“I believe that in 2021, this should be the norm, but a
company either exists and properly performs online or has
a finite future (with very few exceptions). Online for us is

5