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~ Rakuten ~

One of the things that has grown Rakuten to the
e-commerce powerhouse level in Japan is that it offers
more shipping options than any other marketplace or
e-commerce platform. To do so, Rakuten has multiple local
logistic partners that you can reach out to in order to help 1 EUROPEAN COMMISSION (N.D.) EU-JAPAN ECONOMIC PARTNERSHIP
you with order fulfilment if you do not already have your AGREEMENT.
fulfilment channels in place. HTTPS://POLICY.TRADE.EC.EUROPA.EU/EU-TRADE-RELATIONSHIPS-COUNTRY-
AND-REGION/COUNTRIES-AND-REGIONS/JAPAN/EU-JAPAN-AGREEMENT_EN
Finally, the most popular feature on Rakuten has to be its 2 VOGUE (N.D.) INSIDE JAPAN’S CUTTING-EDGE LUXURY RETAILERS.
robust customer loyalty program. This is one of the key HTTPS://WWW.VOGUEBUSINESS.COM/CONSUMERS/JAPAN-LUXURY-RETAILERS-
things that distinguishes Rakuten from its competitors. RESTIR-GR8-FOUR-EYED-DOVER-STREET-MARKET
This program is called Rakuten Points®. 3 EUROSTAT (2021) COMPARATIVE PRICE LEVELS OF CONSUMER GOODS AND
SERVICES.
Customers have the chance to earn Standard Points by HTTPS://EC.EUROPA.EU/EUROSTAT/STATISTICS-EXPLAINED/INDEX.
making regular purchases as well as Limited Time Points PHP?TITLE=COMPARATIVE_PRICE_LEVELS_OF_CONSUMER_GOODS_AND_
by participating in special promotional events. There are SERVICES
special member days that allow shoppers to earn a ton of 4 EMARKETER (2016) WHY DIGITAL BUYERS IN JAPAN PREFER CERTAIN
extra points, too. In these kinds of events, users can earn ECOMMERCE SITES.
up to 40+%. These kinds of loyalty programs are wildly HTTPS://WWW.EMARKETER.COM/ARTICLE/WHY-DIGITAL-BUYERS-JAPAN-
popular in Japan. PREFER-CERTAIN-ECOMMERCE-SITES/1013925
5 STATISTA (2020) SHARE OF DAILY INTERNET USERS IN SELECTED EUROPEAN
With all these key elements and many more that you can COUNTRIES ACCORDING TO AGE 2020.
find in the Rakuten e-book “Why Sell in Japan?” Your HTTPS://WWW.STATISTA.COM/STATISTICS/1241896/EUROPEAN-COUNTRIES-
e-commerce will have all the tools it needs to be successful INTERNET-USERS-USE-ACCESSED-INTERNET-DAILY-AGE/
in one of the world’s most readily available markets! ••

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