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~ Rakuten ~

information and extensive illustration while doing their According to a survey conducted by Statista, the most
online shopping. popular type of product that Japanese consumers purchased
online was clothing; 41% of responders have purchased
But keep in mind that having a heavy load with content clothing online in the past year. Also, according to Rakuten
e-commerce does not mean producing content without in their e-book, the fastest-growing categories among
quality. High-quality content makes you unique and overseas sellers in e-commerce are supplements, electronics,
increases the conversion rate. In that sense, the ability to fashion and athleisure, beauty and cosmetics, sports and
create custom product pages for each individual product outdoors, baby and maternity, and many lifestyle categories
that you sell on Rakuten makes this a breeze. Rakuten as well. Japanese consumers shop online for a variety
offers the ability to focus each page on the right keywords of reasons, and they buy an incredibly diverse range of
to come up in searches, the in-depth features of the products. Shopping from international sellers allows them
product that provide value and bring products to life on to access products that aren’t typically sold in Japan, access
customer screens. more variety, and benefit from lower prices. People buy
everything from gifts to groceries, from furniture to fitness
The most important thing about setting up pages to gear and beyond when shopping online. There are millions
cater to your Japanese customers is to be diligent about of online shoppers in Japan that are purchasing on a daily
picking the best photos, making sure everything is properly basis, and the only limit to what they’ll buy online is what
translated, and creating an entirely new design that fits is available.
their tastes and grabs their attention.
Where to be? Rakuten: Japan’s largest online
What’s hot in Japan? marketplace
The Japanese e-commerce market is broken up into three Finally, we should keep in mind that currently, Rakuten is
major categories which are retail, services, and digital Japan’s largest online marketplace: with more than 26.8%
content. Retail is the largest category and accounts for of all online sales taking place on the platform. There are
more than half of all e-commerce purchases made in Japan. over 111.4 million Japanese users registered on the site,
which means that 80% of the country’s population uses
Rakuten.

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