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We still see many businesses overlooking the value of this Marketplace Fulfillment on a product that you’re also selling
metric, not realising how big an impact it can have on your at a similar price, to win that BuyBox, it’s almost inevitable
BuyBox share. You actively have to build effective fulfilment that you will need to do the same. Otherwise, you’re unlikely
and automation processes to become and stay competitive to win until your competitor has run out of stock.
on these platforms. Sure, some newer marketplaces only
factor in price and stock levels. However, the more advanced Price: Compete but resist racing to the bottom
platforms—like Amazon and Bol—use smarter algorithms to Last but not least, you have the all-important metric of your
assess all of these contributing factors. product price. If you and your competitors have a similar
ranking in all of the KPIs we’ve previously discussed, then
Delivery: 24 hours or bust and tactical fulfilment ultimately, the BuyBox goes to whoever’s product is cheaper.
You’ll almost always need to offer 24-hour services to
be competitive in the BuyBox when it comes to delivery However, things aren’t always as straightforward as this.
times. There are occasional cases, with specialist items like Sometimes, a seller’s performance rating is lower than yours,
furniture, where this doesn’t apply—but typically, if it’s a and to compensate for that, they drop their price. That
popular product, next-day delivery is a must. doesn’t necessarily mean you have to drop your own price to
match, as your higher seller rating is already boosting your
When shaping your delivery strategy, you’ll also need overall BuyBox score, so you can afford to be a little more
to decide on Marketplace Fulfillment—for example, expensive.
Fulfillment By Amazon (FBA)/Fulfillment By Bol (FBB—
or Fulfillment by Merchant (FBM)/Merchant Fulfilled This is where ChannelEngine’s automatic repricing engine
Network. This can be tricky, as the method favoured by the proves so valuable to businesses, allowing you to truly
marketplaces regularly switches, particularly as we approach optimise your product prices and maximise your chances of
major shopping holidays like Black Friday or Prime Day. winning the BuyBox. To effectively carry out this process
manually would simply be impossible, especially when
Normally, Marketplace Fulfillment would be favoured by talking about keeping track of and updating thousands upon
the platform, as naturally, they tend to trust their in-house thousands of listings many times a day. Again, this doesn’t
services. It also allows retailers to make use of services like just apply to ensuring your prices are low enough to compete
Amazon Prime, again, a big boost when battling for the with others. Suppose you’ve already won the BuyBox thanks
BuyBox. However, during these busy periods, marketplaces to an initially low price. In that case, once your competitor
need to ensure they don’t overload themselves, so the runs out of stock, you can automatically increase your price,
preference often switches to FBM. boosting your profits while still securing the BuyBox spot.

That would mean as a seller, if you had relied solely on Clearly, there is much that needs to be factored in as you
Marketplace Fulfillment for your shipments, any chances compete for the BuyBox. It’s not as simple as merely making
you had of winning a share of the BuyBox suddenly your product cheaper than everyone else, nor can you rely on Just As Easy Abroad
disappeared during one of the busiest online shopping days Marketplace Fulfillment and expect your BuyBox space to
of the year. This is where hybrid fulfilment solutions become be secured as a result. More, it’s about finding the balance
priceless, allowing you to switch between both Marketplace between all of these elements and being agile as you adapt to
Fulfillment and FBM easily. any shifts in the algorithm utilised by the platform to decide We combine our knowledge and expertise to
on the BuyBox position.
Realistically, you need to be able to support both methods, provide fast and eective international solutions.
which places huge importance on really understanding your ChannelEngine specialises in empowering brands, retailers,
stock levels. At ChannelEngine, we know exactly how much and wholesalers to connect you to marketplaces and
stock is in each fulfilment channel, allowing you to switch other sales channels worldwide. It offers the complete Whether you’re an e-tailer or service provider,
and prioritise accordingly quickly. e-commerce and marketplace management solution with we oer the best logistical solutions.
seamless integration so businesses can expand their reach
There is also a third option that falls somewhere between internationally and grow their customer base and sales, all
the two: Seller Fulfilled Prime. This allows a seller to ship while staying in control of branding and optimising profits. We’re experts in getting your mail, packets
from your own warehouse, with the valuable benefit of ChannelEngine clients include Bugaboo, Hunkemöller,
and parcels delivered to your customers.
displaying the Amazon Prime logo. When enrolling in this Brabantia, Bosch, JDE, and Reckitt. ••
program, a seller commits to fulfilling orders at the speed
required by Prime, gaining access to Amazon’s recommended
transport solutions to make that possible. And back, if necessary.
REQUEST A STRATEGIC SESSION FROM THE
In addition, factoring in the delivery methods used by other CHANNELENGINE TEAM FOR SELLING
sellers is crucial to competing. For example, if you opt for CROSS-BORDER. Find out what we can do for you.

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