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~ Coffee Corner ~

offee or tea? When and how? Lastly, could you tell us about some of the latest
Coffee and tea! I typically love coffee in the morning trends in online fraud and how they affect retailers/
C(who doesn’t) and tea in the evening. Winter tea with brands?
honey, lemon and ginger is also a saviour for cold evenings! We always keep our thumb on the pulse of global fraud, and we’ve
seen a growing trend of e-commerce customers committing policy
Can you tell us a bit about Nethone and yourself? abuses. Although these very customers do not deem their actions
I joined Nethone as VP of Business Development in to be a fraudulent act, they are, however, causing merchants real
December 2021. I am still very excited to work at such a financial losses. For example, large and well-known retailers
young organisation with great values and amazing vision! We experience a lot of gift card abuse or outright theft, promo
protect many brands all over the world from online fraud, abuse based on signing up with multiple email accounts to take
which in turn builds trust with our existing and potential advantage of discounts. There are also continuous challenges with
future customers. refund abuse. ••

What kind of fraud detection solutions does Nethone
offer?
We help e-commerce merchants all over the world with
numerous types of online fraud. Typically, we help by:

• protecting the entire customer journey,
• lowering manual review rates, Protect
• lowering chargeback rates,
your business
• offering the highest-level account security against
account takeover (ATO) attacks,
• detecting suspicious and fraudulent user behaviour,
from fraud
• securing e-commerce merchants from refund abuse.
How are these fraud detection solutions able to help
retailers/brands improve their
business and reduce the risk of fraud?
Approval rate
Our proprietary anti-fraud Profiler is able to analyse 5k+ user
device setup and behavioural attributes that signal if there is
a fraud attempt being made. This takes place automatically +26%
and in real-time, completely unnoticed by users. In other
words, we make sure that only fraudsters are rejected and not
legitimate users – the negative effects on the latter can be a
real problem for retailers who try hard to ensure a positive
customer experience. This is only possible with advanced Manual review
fraud solutions powered by machine learning models, just like rate lowered by
60%
ours.
Could you name three key things that an e-commerce
owner can do to prevent fraud issues in the current
market?
We’ve observed that online fraud issues vary between Overall chargeback
rate reduced by
countries and markets. Therefore, it is very important to
12%
seek consultations with companies that have local expertise
in specific countries. Nethone has the best local expertise
and a proven track record in combating all types of fraud
in the whole of LATAM – including the global luxury
goods market. Aside from seeking external help, it is always
beneficial to strengthen internal security measures and Contact us:
procedures, educating all employees about maintaining [email protected]
digital hygiene measures. This can be as simple as teaching
nethone.com
employees not to visit suspicious links or download attached
files from suspicious emails, which are more than likely
phishing attempts.

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