Page 21 - CBM23

~ LogiCommerce ~

armina Shoemaker, known for their hand- What was the main challenge of the project?
crafted shoes, was founded in 1997 in Inca, “The main challenge was to program and coordinate a
CMallorca. In 2012, they decided to bet large number of options and variations within each model.
on e-commerce to boost the customer shopping We had to consider all the existing options (leather,
experience and enhance the omnichannel strategy. toe cap, tongue, etc.) to correctly create the different
customization possibilities and coordinate all this
In 2015, they launched their first online store together information to generate the shoe in 3D.
with Trilogi, the e-commerce Consultancy Firm. Since
then, they have trusted the Headless e-commerce Platform The immense magnitude of details that can be configured
LogiCommerce, and together, they have constantly been with the 3D Customizer is truly amazing. Some models
developing new solutions. have thousands of possible options, which, combined
among them, result in billions of variations. In addition,
Commitment and continuous effort have been key factors each option has its own specific programming, so it was
in carrying out one of their latest major projects, the 3D necessary to correctly program which materials could be
Personalizer, designed to create a truly immersive shopping used in each piece in order to correctly show the customer
experience. all the real possibilities.

How would you explain the shopping experience that Users can share the URLs of their designs and even
you are offering to your customers? save them to continue designing or buying them later.
“We have always tried to offer the best experience to our To maintain the same quality on all devices, we decided
customers through great UX, support through the chat, and to duplicate all models, one for mobile and another for
also through our Customizable Models. However, we felt like desktop, because of its weight and loading time.”
something was missing and that we had to do justice to the
great quality of our hand-crafted shoes. Have you noticed an increase in your online sales
since the implementation of the Customizer?
The 2D Customizer that we had in our e-commerce became “Since the implementation of the new 3D Customizer,
obsolete. We wanted to expand the functionalities and our sales have gone up by 23%, and the conversion rate of
possibilities of the different models and provide a much more custom shoes has doubled, representing 25% of our total
realistic visualisation of the shoes by creating immersive 3D sales. We have customers from all over the world, many of
experiences where the customer could customise the shoe them with several pairs of Carmina shoes, and over the last
with a higher level of precision and detail. year, we could see that the 3D Customizer has mostly been
In order to enhance the shopping experience, we integrated a used by our customers in the United States, Germany and
visually powerful 3D Customizer to display the quality of the the United Kingdom.”
shoe across the screen, offering maximum accuracy in every
detail and providing the customer with great flexibility during From your point of view, are you satisfied with the
the entire customization process. result? Is it what you were expecting?
“We are very proud of the result, which exceeded our
To achieve our desired results, we trusted Trilogi to manage expectations. Although it was a very complex project, we
and carry out the project, LogiCommerce, the e-commerce successfully implemented a unique 3D Customizer that
software that integrated the 3D Customizer, and Threedium, stands out from any other customizer that we have seen so far.
the tool that created the fully interactive online 3D models to
create immersive shopping experiences.”

21