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~ ChannelEngine ~

AGILITY AND

EFFICIENCY:

WHY HYBRID SELLING IS THE

WAY FORWARD FOR BRANDS

Text: Bradley Lengen/Photos: ChannelEngine

When entering a marketplace, businesses often face the question of the best strategy to
sell their products on that specific platform. Approaching the decision with caution is
understandable. After all, making sales is a pretty critical factor in any successful brand’s
business model, so it’s only natural to want to get this right as quickly as possible.

enerally, there are three potential routes to hybrid solution that allows you to take advantage of both
choose from. The first two are the vendor benefits.
G(1p) model and the seller (3p) model —
each of which brings its own set of pros and cons to We called on ChannelEngine CEO Jorrit Steinz to discuss
consider carefully. The third option is a more flexible each option and explain why more brands should utilise a

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