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~ ChannelEngine ~

marketplace themselves and often doesn’t align with your The most obvious drawback is the work that goes into
brand’s plans. maintaining all of the above points, which can be incredibly
time-consuming, and the fact that sellers are subject to a
The seller model: Brand identity vs workload number of marketplace fees. On top of that, you also become
The seller model known as third-party or 3P allows your responsible for your own advertising, which brings added
business to retain its status as the retailer, offering greater costs and requires time and skills to operate effectively.
control over your product information, pricing, stock, and
fulfilment methods. It is worth noting this does naturally Benefits of the seller model
translate to more leg work, however.
• Content control: You decide how your brand is
The 3P model lets you sell directly to consumers on the presented to the world, having the final say on
marketplace, giving you much greater control over each sales what images, descriptions, and messaging are used,
funnel stage. This extends to deciding on how you ship your allowing you to keep a consistent identity across all
products, too, be that through marketplace fulfilment (e.g., channels.
Fulfilment by Amazon - FBA), (Fulfilment by Merchant - • Stock control: You can sell your stock on multiple
FBM), or in the case of advanced FBM sellers, through Seller channels simultaneously, unlike the vendor model,
Fulfilled Prime(SFP)once accepted — we’ll go into this in where you sell it in bulk at a discounted price.
more detail below. • Profits: You don’t have to pay Amazon or resellers
a sizable vendor margin because you are the seller
Perhaps most importantly, you have the final say on pricing, yourself.
allowing you to maintain an equal price across all channels (or • Independence: With the seller model, you are
not drop below a set price), while ChannelEngine’s repricing less dependent on the vendor, making you less
software easily enables brands to create dynamic pricing rules susceptible to any inevitable changes to their own
to factor in shipping costs, different marketplace fees, and demands.
scheduled discounts. This software can also provide in-depth
competitor insights and is invaluable in maximising profits The hybrid model: The best of both worlds
when there is less competition. That said, naturally, the ideal approach is to take all the

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